Localization is important all over the world and is an essential part of earning the trust of your target audience. Any marketing company will advise you to speak the language…
Category: Translation & Localization
TOP 4 signs that an LSP needs a localization partner for Asian languages?
4 years ago
Gergana Toleva
Est. reading time: 3 mins 15 sec
The Challenges of Gaming Localization in Japan
4 years ago
Nikol Haytova
Est. reading time: 3 mins 20 sec
The interactive entertainment software industry, popularly known as the video game industry is reaching overwhelming numbers in net worth and profit from sales. Japan has the third-largest gaming market globally…
Localization through SEO in Asia: Episode: 3 Japan
4 years ago
Gergana Toleva
Est. reading time: 3 min 00 sec
If you have read or listened to our previous episodes about China and Korea’s search engines, you might have guessed that Japan, too, would have its own preferred search engine…
Localization through SEO in Asia – Episode 2: Korea
4 years ago
Tissana Wateesatogkij
Est. reading time: 3 mins 45 sec
Ranked as having one of the world’s fastest internet connections, South Korea is famous for its high-speed internet connectivity and the fact that Wi-fi is ubiquitous within its borders, being…
Localization through SEO in Asia – Episode 1: China
4 years ago
Tissana Wateesatogkij
Est. reading time: 2 mins 40 sec
Nowadays, Google is like an online encyclopedia. You can look for anything and everything online with only a few clicks. Of course, all brands are competing to be on the…
PARASITE – the translation work behind-the-scenes
4 years ago
Nikol Haytova
Est. reading time: 3 min 00 sec
With the Golden Globes stepping off the stage for this year, you have probably started coming across the name “Parasite” quite often. This is because of the 6-times-nominated and, consequently…
Filipino and localization challenges
4 years ago
Nikol Haytova
Est. reading time: 3 mins 25 sec
The Philippines definitely sounds like an exotic holiday destination, as there’s a lot to discover in the archipelago’s nature and culture. What about their language practices? There are close to…
Localization and E-commerce strategy in India
4 years ago
Tissana Wateesatogkij
Est. reading time: 2 mins 55 sec
India is one of the world’s emerging markets which is also home to a long history, vibrant culture and over one billion population. It is the land of opportunity! If…
Localization in Disney songs and why they stay in our heads for a lifetime
4 years ago
Nikol Haytova
Est. reading time: 3 mins 30 sec
What is localization? A lot of people nowadays can’t tell the difference between translation and localization. It’s an understatement to say that those two things are not one and the…
6 tips on translating a book with an Language Service Provider (LSP)
5 years ago
Gergana Toleva
Est. reading time: 4 mins
We often receive questions about translating large volumes, and to be honest, the best projects are the big ones. But managing a big translation project isn’t a simple process. That’s…
Quality Definition: Key ingredient for a good partnership
5 years ago
Gergana Toleva
Est. reading time: 3 mins 10 sec
I’ve been hearing about and discussing the evergreen topic of Quality in the translation and localization industry ever since I joined the industry 2 years ago. Having spent over 10…
Building your business through Localization
5 years ago
Tissana Wateesatogkij
Est. reading time: 3 mins
Having read many market researches and afterward developed a product that fits consumers around the world, at some point any business would want to reach the expanding and diverse Asian…
The Challenge of Transcreation in Asian Languages
5 years ago
Tissana Wateesatogkij
Est. reading time: 3 mins 45 sec
Transcreation is highly used in marketing and promotional materials. In this globalization era, many businesses and brands are expanding not only within their countries but across continents. As a result,…
What a nightmare! Translation and Localization of marketing materials in different languages
5 years ago
Gergana Toleva
Est. reading time: 4 mins 20 sec
Any marketer has encountered a task at least once presenting a company to a foreign market. This is something we do on a daily basis in order to achieve our…
The Yin and Yang of Translation
5 years ago
Tissana Wateesatogkij
Est. reading time: 2 mins
The Philosophy Yinyang is a Chinese philosophy derived from Taoism (Daoism). Although its conceptual meaning has been interpreted differently by many school of thoughts, it is safe to say that…
Code-Switching and its translatability
5 years ago
Tissana Wateesatogkij
Est. reading time: 2 mins 50 sec
You may have heard a conversation between an American-Spanish actor and his co-star in a movie, using English mix with Spanish or a news anchor using both Asian language mixed…
What’s the difference between Simplified and Traditional Chinese?
5 years ago
Tissana Wateesatogkij
Est. reading time: 2 mins 45 sec
It is undeniable that Chinese is one of the most universally spoken languages be it in China, Taiwan, Hong Kong, Singapore and more. Besides numerous Chinese local dialects in China,…
Neural Machine Translation! What about Asian languages?
5 years ago
Gergana Toleva
Est. reading time: 2 mins 35 sec
Neural machine translation (NMT) is the height of the talk for a few years. The industry is abuzz with news on it and there is hardly a company that has…
How “China-US” conflict affects the L10N industry?
5 years ago
Gergana Toleva
Est. reading time: 4 mins
It has been a while since all eyes of business are following two major players on the Global Market. Surely, we are not the one to judge how all players…
Is the culture behind anime translatable?
5 years ago
Gergana Toleva
Est. reading time: 3 mins
We have all seen some of these wonderful stories like Yu-Gi-Oh! and Pokemon. In the last few decades, manga and anime have become more and more popular around the world.…