Language and Localization in Packaging and Labeling for Export: Asian Market

As a business owner, you know full well how important the presentation of your products is to local markets. Beautiful packaging adds to your customers’ unboxing experience and can help…

Emotional Design in Asia Localization: China Case Study

Emotions are at the core of each human being. However, the way in which we feel, experience, and express our emotions differs across cultures and languages. This is where user…

Understanding the Accents of the Korean Language: A Complete Guide

For linguists and language enthusiasts, the Korean language is a linguistic treasure trove because of its distinctive script and rich history. Knowing the accents of the Korean language is an…

Tackling Idiomatic Expressions in Malay: A Translator’s Guide

The Malay language is made more flowery and beautiful through the use of idioms. However, Malay idioms are often difficult to translate due to sound, lexis, grammar, and style. In…

Bhashini – Bringing Different Indian Languages Together

India is a linguistically rich country, with 22 official languages and hundreds more that are unofficial. While around 50% of the population speaks Hindi and 10% speaks English, there is…

Japan’s Media Renaissance

Japan’s entertainment industry reached its heyday in the second half of the 20th century, followed by a slump as Korean media took over the continent and the world. However, Japan…

Gender Neutrality in Asian Languages: A Linguistic Analysis

As our world evolves, social forces continue to drive change. Among these is the need for inclusivity in how we address people in terms of gender. Because everyone has their…

Decoding Technical Jargon in Korean: A Translator’s Challenge

Korean technical translation is a major necessity for businesses that are looking to expand in that market. And there’s a good reason for this. Not only are technical translations necessary…

The Viral Rise of English Variants in the East

The Republic of Singapore is well-known as an island city-state, the smallest nation in Asia, which gained independence from Malaysia in 1965. A melting pot of cultures, it is a…

Understanding the Basics of CAT Grids and Why They Matter

Have you ever wondered about how pricing in translation is calculated? Although this question may appear quite straightforward, it’s actually more complex than it appears. Why? That’s because of an…

The Art of Sales in the Localization Industry

Connection. Authenticity. Trust. With over 10 years of experience in numerous aspects of sales, I have discovered that these are the crucial ingredients for sales broadly and in the localization…

The Art of Hindi Language Video Subtitling: A Comprehensive Guide

An interesting fact about Hindi is that it is a language spoken in numerous countries other than India. While there are around 584.57 million native speakers and the language is…

Localization of Asian e-Learning Content: Meeting Educational Standards

The onset of Covid-19 ushered in a new era of learning. Schools, colleges, and universities around the world implemented study-from-home policies to continue students’ educational journeys while keeping them safe.…

Translating Traditional Asian Scripts for Modern Usage

The world of translation has a rich and intertwined history, with some claiming that it dates back to over 2,000 years before the common era (BCE) when the poem Gilgamesh…

Why Do Other LSPs Need a Reliable Vendor in Times of Elections in the US?

The US is a country that’s a melting pot of cultures and languages. Although there have been some movements to recognize English as the official language, no such decision has…

Diving Into the Blue Ocean: Harnessing the Power of SEO

In the dynamic digital age, the confluence of translation and digital marketing has given rise to the specialized field of SEO translation. While not a novel concept, this linguistic service…

Semantic Search in Asian Languages: Enhancing the User Experience

The world wide web has become the world’s largest source of information. Much like a giant library with information that’s instantly accessible at the touch of a few keystrokes. According…

Optimizing UX for Chinese Audiences: Insights and Strategies

The massive size of the Chinese consumer market makes it attractive for Western companies to enter it. But entry is one thing. Once the legalities are in place, a whole…

WeChat’s Dominance in China: A Case Study

Because much of Western social media such as Facebook, Instagram, Google, and YouTube are blocked from Chinese servers, the country’s tech and business giants essentially developed their own networks as…

Voice Assistants in Asian Languages: Adoption & Challenges

The adoption of voice assistants is rapidly rising in the West. But what about on the Asian continent? With a rising middle class, a large population, a drive towards touchless…