Word count vs Character count for Asian languages

Writing is an inevitable part of our lives. Professional writers, in particular, face the challenge of writing texts for a specific audience with a limited number of words. Whether blog…

E-commerce from the LSP’s perspective

Ever since the first item was sold online a couple of decades ago, online shopping has become so popular that global online retail sales have more than tripled since 2014…

Data Annotation for Chinese Language

It is no secret that in our ever-growing industry the need for automation, AI and modern technologies is a thing that pulls us forward. At the same time these might…

Sales Strategy for the Translation Industry

With the continued growth of the translation industry, there is a need for a new species of employees in almost every company we know. These are sales people and the…

CAT Tools: diversity matters

It doesn’t really matter if you’ve been in the translation industry for long or you only touched it briefly, the one thing that always gets stuck in your mind is…

Why should I sell Asian languages?

If you are the Executive Director of a translation company and one of your main goals is to continue and secure the well-being of all your employees along with maintaining…

PMs Perspective: top 5 questions about Asian languages

I’ve been thinking about this topic for a while now and the topic has undergone quite a few transformations. My favorites were along the lines of “Top 5 questions about…

Top 3 steps to add Asian languages to your portfolio

Truth to be told, while the industry is evolving and growth is something we are used to, the model of securing a successful lead flow into the company only by…

All you need to know about Audiovisual Translation

The global streaming service, Netflix had 207.64 million paid subscribers worldwide in the first quarter of 2021, with most of the company’s subscribers being based in the US and Canada…

Machine Translation Quality Assessment

The world of translation has never been an easy one to navigate, and it has grown in complexity over the last few decades. One of the outgrowths of translations has…

Marketing in China Uncovered

No-one can deny that at any moment during the last year and a half China is a hot spot. Pandemic or not, the country is an attractive opportunity for both…

Medical Translation 101

According to the World Health Organization (WHO), health “is the state of complete physical, mental and social well-being and not merely the absence of disease or infirmity,” whereas medicine is…

The Enigma: SEO & Asia-Pacific

Authors: Don Shin (CEO at 1-StopAsia) & Gergana Toleva (Global Marketing Manager) Note: The article was first published at Multilingual Magazine in their Issue on Asia-Pacific in 2020. It has…

Machine Translation for Hindi – does it work?

It is a well-known fact that India is home to over one billion people, hosting almost one-eighth of the world’s population. The country is rich in diversity and culture, with…

The importance of desktop publishing

It’s a given that we live in an increasingly globalized world with shrinking borders. In terms of language and translations, both are becoming very important components of doing business as…

The Thai movie scene: subtitling vs dubbing

Known for its majestic sights, rich cultural heritage, and divine food, Thailand takes a very special place in its corner of the earth. With a population of over 66 million…

Localization Engineering – what works for Asian languages?

The term localization engineering might seem out of place when referring to translations, but it’s a fact that it and translations go hand-in-hand. After all, all codes and software that…

How business should localize their promotions

Culture is a critical component of who we are and this principle applies to every country in the world. This is why it is vital to acknowledge and understand your…

The Unicorn in Translation: Native English Translator

At some point, we have to tackle this one and get it over with. We see it everywhere and at the same time, it is such an elusive definition. You…

Globalization and translation go hand in hand

Globalization has been encouraging more interaction between people and cultures around the world, resulting in more demand for translation services. The same point is valid vice versa: if a company…