The app market in Asia is a lucrative challenge for anyone who wants to expand their business and attract users from that region. Asia boasts some of the world’s largest…
Category: Industry Related
Mastering the East: Strategies for App Store Optimization and Localization in Asia
2 days ago
Daniela Delieva
Est. reading time: 7 min 40 sec
Optimizing Workflow in Localization Projects: Strategies for Seamless Integration of Asian Languages
1 week ago
Daniela Delieva
Est. reading time: 5 min 34 sec
Localization is the process of adapting content to suit the cultural, linguistic, and technical requirements of a specific region. It plays a pivotal role in bridging intercultural communication gaps and…
Unlocking the Power of LAM and LLM: A Journey Through Asian Perspectives
2 weeks ago
Desi Tzoneva
Est. reading time: 4 min 15 sec
ChatGPT was released to the world in November 2022. In a time frame of just over one year, we have seen incredible advances in artificial intelligence (AI), with multiple AI…
Zawgyi vs. Unicode: The Burmese Font Dilemma
3 weeks ago
Desi Tzoneva
Est. reading time: 4 min 30 sec
Myanmar has had a tumultuous past. From colonialism to independence, to a coup and the closing of borders and now the reopening of international diplomatic ties. This history has certainly…
From Text to Screen and Beyond: Transforming Asian Media Across Formats for Global Audiences
4 weeks ago
Desi Tzoneva
Est. reading time: 3 min 10 sec
Asian media globalization is a fact. There are countless examples of Asian films, series, books, music, and more that are taking the world by storm. But it’s not always easy…
Player Feedback from Asian Communities: Impact on Video Game Localization
1 month ago
Desi Tzoneva
Est. reading time: 4 min 55 sec
The video game ecosystem is highly complex and involves numerous stakeholders, including developers, localization specialists, marketers, and more. However, one of the most important stakeholders in video games is the…
Language and Localization in Packaging and Labeling for Export: Asian Market
2 months ago
Desi Tzoneva
Est. reading time: 6 min 20 sec
As a business owner, you know full well how important the presentation of your products is to local markets. Beautiful packaging adds to your customers’ unboxing experience and can help…
Emotional Design in Asia Localization: China Case Study
2 months ago
Desi Tzoneva
Est. reading time: 5 min 20 sec
Emotions are at the core of each human being. However, the way in which we feel, experience, and express our emotions differs across cultures and languages. This is where user…
Understanding the Accents of the Korean Language: A Complete Guide
2 months ago
Ana Paola Lara Serrano
Est. reading time: 3 min 20 sec
For linguists and language enthusiasts, the Korean language is a linguistic treasure trove because of its distinctive script and rich history. Knowing the accents of the Korean language is an…
Tackling Idiomatic Expressions in Malay: A Translator’s Guide
2 months ago
Desi Tzoneva
Est. reading time: 4 min 30 sec
The Malay language is made more flowery and beautiful through the use of idioms. However, Malay idioms are often difficult to translate due to sound, lexis, grammar, and style. In…
Asian Language Translation 101: A Starter Handbook for Project Managers
3 months ago
Enitsa Koeva
Est. reading time: 4 min 25 sec
Embarking on translation projects involving Asian languages can be a complex endeavor. This handbook is designed to guide project managers through this process, providing practical tips and real-world examples to…
Bhashini – Bringing Different Indian Languages Together
3 months ago
Desi Tzoneva
Est. reading time: 3 min 50 sec
India is a linguistically rich country, with 22 official languages and hundreds more that are unofficial. While around 50% of the population speaks Hindi and 10% speaks English, there is…
Japan’s Media Renaissance
4 months ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
Japan’s entertainment industry reached its heyday in the second half of the 20th century, followed by a slump as Korean media took over the continent and the world. However, Japan…
Gender Neutrality in Asian Languages: A Linguistic Analysis
4 months ago
Desi Tzoneva
Est. reading time: 4 min 35 sec
As our world evolves, social forces continue to drive change. Among these is the need for inclusivity in how we address people in terms of gender. Because everyone has their…
Decoding Technical Jargon in Korean: A Translator’s Challenge
4 months ago
Desi Tzoneva
Est. reading time: 4 min 05 sec
Korean technical translation is a major necessity for businesses that are looking to expand in that market. And there’s a good reason for this. Not only are technical translations necessary…
The Viral Rise of English Variants in the East
4 months ago
Desi Tzoneva
Est. reading time: 5 min 40 sec
The Republic of Singapore is well-known as an island city-state, the smallest nation in Asia, which gained independence from Malaysia in 1965. A melting pot of cultures, it is a…
Understanding the Basics of CAT Grids and Why They Matter
4 months ago
Rosen Ivanov
Est. reading time: 5 min 20 sec
Have you ever wondered about how pricing in translation is calculated? Although this question may appear quite straightforward, it’s actually more complex than it appears. Why? That’s because of an…
The Art of Sales in the Localization Industry
5 months ago
Sam Hardy
Est. reading time: 6 min 10 sec
Connection. Authenticity. Trust. With over 10 years of experience in numerous aspects of sales, I have discovered that these are the crucial ingredients for sales broadly and in the localization…
AI-Enhanced Content Moderation in Asian Language Social Media
5 months ago
Desi Tzoneva
Est. reading time: 4 min 05 sec
It is expected that by the end of this year, almost 60% of social media users in the world will be based in the Asia-Pacific region. This growth is rising…
The Art of Hindi Language Video Subtitling: A Comprehensive Guide
5 months ago
Desi Tzoneva
Est. reading time: 4 min 15 sec
An interesting fact about Hindi is that it is a language spoken in numerous countries other than India. While there are around 584.57 million native speakers and the language is…