The app market in Asia is a lucrative challenge for anyone who wants to expand their business and attract users from that region. Asia boasts some of the world’s largest…
Category: Chinese
Mastering the East: Strategies for App Store Optimization and Localization in Asia
2 days ago
Daniela Delieva
Est. reading time: 7 min 40 sec
The Role of Language in Asian Martial Arts
1 month ago
Desi Tzoneva
Est. reading time: 5 min 30 sec
Martial arts has a deep and complex history with sumo wrestling’s roots dating back all the way to 23 AD in Japan. Since then, numerous forms of martial arts have…
Language and Localization in Packaging and Labeling for Export: Asian Market
2 months ago
Desi Tzoneva
Est. reading time: 6 min 20 sec
As a business owner, you know full well how important the presentation of your products is to local markets. Beautiful packaging adds to your customers’ unboxing experience and can help…
Emotional Design in Asia Localization: China Case Study
2 months ago
Desi Tzoneva
Est. reading time: 5 min 20 sec
Emotions are at the core of each human being. However, the way in which we feel, experience, and express our emotions differs across cultures and languages. This is where user…
Localization of Asian e-Learning Content: Meeting Educational Standards
5 months ago
Desi Tzoneva
Est. reading time: 5 min 50 sec
The onset of Covid-19 ushered in a new era of learning. Schools, colleges, and universities around the world implemented study-from-home policies to continue students’ educational journeys while keeping them safe.…
Translating Traditional Asian Scripts for Modern Usage
6 months ago
Desi Tzoneva
Est. reading time: 4 min 00 sec
The world of translation has a rich and intertwined history, with some claiming that it dates back to over 2,000 years before the common era (BCE) when the poem Gilgamesh…
Optimizing UX for Chinese Audiences: Insights and Strategies
7 months ago
Desi Tzoneva
Est. reading time: 4 min 20 sec
The massive size of the Chinese consumer market makes it attractive for Western companies to enter it. But entry is one thing. Once the legalities are in place, a whole…
WeChat’s Dominance in China: A Case Study
7 months ago
Desi Tzoneva
Est. reading time: 4 min 20 sec
Because much of Western social media such as Facebook, Instagram, Google, and YouTube are blocked from Chinese servers, the country’s tech and business giants essentially developed their own networks as…
Cybersecurity Translation in the Asian Context
8 months ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
Although the internet and world wide web are major sources of information and communication, they have also opened up pathways for malicious actors to take advantage of vulnerable or unsuspecting…
Chinese and the Unified Medical Language System
10 months ago
Desi Tzoneva
Est. reading time: 3 min 10 sec
In medical terms in the English language, the term “cold” and “cold temperature” do not always mean the same thing. For example, although “cold” can mean “cold temperature”, it can…
The Challenges of Chinese Pharmaceutical Translation
1 year ago
Desi Tzoneva
Est. reading time: 6 min 20 sec
Because China is a highly active market in the areas of life sciences and pharmaceutical development, Chinese pharmaceutical translation today is critical. The country is a growing consumer of medical…
Chinese E-commerce Translation: Unlocking the Digital Market
1 year ago
Desi Tzoneva
Est. reading time: 6 min 20 sec
Online marketplaces all over the world are booming. But nowhere is this more prevalent than in China. e-Commerce translation is a major piece of the puzzle for foreign companies seeking…
Agile Localization for Software Development in Chinese
1 year ago
Desi Tzoneva
Est. reading time: 6 min 25 sec
Agile localization has steadily come to the fore in the field of software development in recent times and is likely to see increased prominence going forward, especially with Chinese localization.…
Specifics and Challenges of Cantonese Translation
1 year ago
Desi Tzoneva
Est. reading time: 6 min 20 sec
Organizations which are seeking Cantonese translations are usually very well aware of their target audiences. The reasons for this are that Cantonese is a highly peculiar language that is spoken…
The Importance of Professional Chinese Fashion Translation
2 years ago
Desi Tzoneva
Est. reading time: 4 min 00 sec
Chinese fashion translation is coming to the fore as an essential element in the fashion industry. Why? Because not only is the Chinese consumer market for fashion items booming rapidly,…
Top Tips For Video Game Localization in Chinese
2 years ago
Desi Tzoneva
Est. reading time: 6 min 30 sec
China has quickly surpassed the US as the world’s largest gaming market, making the need for effective localization (otherwise referred to as I18n) ever more essential. Indeed, localization, which is…
The Best Online Chinese Translators
2 years ago
Nikola Stoyanov
Est. reading time: 4 min 00 sec
The first question you might ask yourself is why not just use Google, isn’t that one of the best online translators? While Google Translate is very good and improving constantly…
Loading Chinese Fonts on Your Multilingual Website
2 years ago
Enitsa Koeva
Est. reading time: 4 min 00 sec
Loading Chinese fonts can be an overwhelming task, however, using your client’s native language is detrimental to being successful in foreign markets. We’ve discussed the topic already and you can…
Translate English to Chinese Accurately – Advancements of MT
2 years ago
Nikola Stoyanov
Est. reading time: 5 min 15 sec
Using machine translation to translate English to Chinese accurately sounds amazing, right? If this technology is freely applied, it will impact a wide array of industries including e-commerce, automotive, gaming,…
Can you translate acronyms from Asian languages?
2 years ago
Desi Tzoneva
Est. reading time: 7 min 35 sec
An acronym is briefly defined as a shortened version of the various words that make up a meaningful phrase, with every first word of the phrase being abbreviated and then…