In an increasingly connected world, brands are no longer just translating words—they’re translating meaning, emotions, and cultural identity. While traditional translation ensures linguistic accuracy, it… Read More »Beyond Translation: How AI is Transforming Transcreation and Cultural Adaptation
Do you know that James Joyce’s “Finnegans Wake”, known as one of the most difficult books in world literature, was translated into Chinese (at least… Read More »Transcreation in Advertising: Asian Brands That Speak the Language of Culture
Influencer marketing has become a powerful tool to promote items and services across the globe in the last 10 years. So much so, that influencer… Read More »Micro-Influencers in Asia: Boosting Brand Engagement in Niche Communities
The retail industry has undergone a seismic shift over the last decade, moving from a product-centric model to one that is increasingly focused on delivering… Read More »Experience-Driven Retail: How Asian Stores Succeed
Machine translation (MT) has made significant strides in recent years, transforming the way we communicate across languages. However, when it comes to the nuanced and… Read More »Post-Editing Machine Translation for the Advertising Industry
Korean beauty, or K-beauty, has taken the global market by storm, captivating consumers with its innovative products and skincare philosophies. K-beauty offers a wide range… Read More »Localizing E-Commerce: Korean Beauty Trends
ChatGPT was released to the world in November 2022. In a time frame of just over one year, we have seen incredible advances in artificial… Read More »Unlocking the Power of LAM and LLM: A Journey Through Asian Perspectives
Connection. Authenticity. Trust. With over 10 years of experience in numerous aspects of sales, I have discovered that these are the crucial ingredients for sales… Read More »The Art of Sales in the Localization Industry
It is expected that by the end of this year, almost 60% of social media users in the world will be based in the Asia-Pacific… Read More »AI-Enhanced Content Moderation in Asian Language Social Media
In the dynamic digital age, the confluence of translation and digital marketing has given rise to the specialized field of SEO translation. While not a… Read More »Diving Into the Blue Ocean: Harnessing the Power of SEO