The Art of Sales in the Localization Industry

Connection. Authenticity. Trust. With over 10 years of experience in numerous aspects of sales, I have discovered that these are the crucial ingredients for sales broadly and in the localization…

AI-Enhanced Content Moderation in Asian Language Social Media

It is expected that by the end of this year, almost 60% of social media users in the world will be based in the Asia-Pacific region. This growth is rising…

Diving Into the Blue Ocean: Harnessing the Power of SEO

In the dynamic digital age, the confluence of translation and digital marketing has given rise to the specialized field of SEO translation. While not a novel concept, this linguistic service…

Semantic Search in Asian Languages: Enhancing the User Experience

The world wide web has become the world’s largest source of information. Much like a giant library with information that’s instantly accessible at the touch of a few keystrokes. According…

Unleashing the Power of Influencer Marketing in the Asian Landscape

A few years ago, we didn’t know what the term influencer meant because it didn’t exist. But celebrity endorsements have been around for many years. So, why shouldn’t brands take…

Optimizing UX for Chinese Audiences: Insights and Strategies

The massive size of the Chinese consumer market makes it attractive for Western companies to enter it. But entry is one thing. Once the legalities are in place, a whole…

WeChat’s Dominance in China: A Case Study

Because much of Western social media such as Facebook, Instagram, Google, and YouTube are blocked from Chinese servers, the country’s tech and business giants essentially developed their own networks as…

Vendor Management From a Vendor’s Perspective

Vendor management was one of the hot topics at this year’s Globalization and Localization Association’s (GALA’s) Annual Conference held in Dublin on March 13, 2023. And if you missed the…

The Top 5 Asian American Languages Spoken in the US

The United States (US) is known as being a melting pot of different nationalities and it can be said that the country’s diversity comes from all the different cultures that…

Chinese E-commerce Translation: Unlocking the Digital Market

Online marketplaces all over the world are booming. But nowhere is this more prevalent than in China. e-Commerce translation is a major piece of the puzzle for foreign companies seeking…

Exploring the Rich Diversity of Japanese Dialects

A predominantly homogenous nation, it may come as a surprise that the land of the rising sun contains multiple different Japanese dialects. The country consists of around 6,000 islands and…

Localization Industry: Hype vs Reality

In a way, the title says it all but I still feel strongly that the end of the year is the time to look back and revisit some more provocative…

Complaint Management: а Big Failure or a Success Story

This time the headline says it all and you already know we are about to tackle a very tricky topic in the industry, complaint management, and the fact that it…

How Linguistic Transcription is Performed in Vietnamese

Linguistic transcription is the act of converting audio or video speech into text. However, it is a lot more than just listening and typing it down. The recording needs to…

5 E-commerce translation mistakes when stepping on Asian markets

It has never been easier to sell online than it is today. There are so many tools (and affordable ones, too) to help you start your e-commerce store. With e-commerce,…

Trends: Vehicle Voice Control in Asia

It’s highly unlikely that the inventors of the first car could have predicted what the current automotive industry landscape looks like today. With highways spanning 12 lanes and more, countless…

Sales Strategy for the Translation Industry

With the continued growth of the translation industry, there is a need for a new species of employees in almost every company we know. These are sales people and the…

Why should I sell Asian languages?

If you are the Executive Director of a translation company and one of your main goals is to continue and secure the well-being of all your employees along with maintaining…

Top 3 steps to add Asian languages to your portfolio

Truth to be told, while the industry is evolving and growth is something we are used to, the model of securing a successful lead flow into the company only by…

Marketing in China Uncovered

No-one can deny that at any moment during the last year and a half China is a hot spot. Pandemic or not, the country is an attractive opportunity for both…