The United States (US) is known as being a melting pot of different nationalities and it can be said that the country’s diversity comes from all the different cultures that…
Category: Business & Marketing
The Top 5 Asian American Languages Spoken in the US
2 months ago
Desi Tzoneva
Est. reading time: 5 min 25 sec
Chinese E-commerce Translation: Unlocking the Digital Market
3 months ago
Desi Tzoneva
Est. reading time: 6 min 20 sec
Online marketplaces all over the world are booming. But nowhere is this more prevalent than in China. e-Commerce translation is a major piece of the puzzle for foreign companies seeking…
Exploring the Rich Diversity of Japanese Dialects
5 months ago
Desi Tzoneva
Est. reading time: 4 min 15 sec
A predominantly homogenous nation, it may come as a surprise that the land of the rising sun contains multiple different Japanese dialects. The country consists of around 6,000 islands and…
Localization Industry: Hype vs Reality
6 months ago
Gergana Toleva
Est. reading time: 6 min 55 sec
In a way, the title says it all but I still feel strongly that the end of the year is the time to look back and revisit some more provocative…
Complaint Management: а Big Failure or a Success Story
7 months ago
Gergana Toleva
Est. reading time: 5 min 40 sec
This time the headline says it all and you already know we are about to tackle a very tricky topic in the industry, complaint management, and the fact that it…
How Linguistic Transcription is Performed in Vietnamese
10 months ago
Nikola Stoyanov
Est. reading time: 4 min 40 sec
Linguistic transcription is the act of converting audio or video speech into text. However, it is a lot more than just listening and typing it down. The recording needs to…
5 E-commerce translation mistakes when stepping on Asian markets
2 years ago
Desi Tzoneva
Est. reading time: 5 min 20 sec
It has never been easier to sell online than it is today. There are so many tools (and affordable ones, too) to help you start your e-commerce store. With e-commerce,…
Trends: Vehicle Voice Control in Asia
2 years ago
Desi Tzoneva
Est. reading time: 4 min 30 sec
It’s highly unlikely that the inventors of the first car could have predicted what the current automotive industry landscape looks like today. With highways spanning 12 lanes and more, countless…
Sales Strategy for the Translation Industry
2 years ago
Gergana Toleva
Est. reading time: 3 min 50 sec
With the continued growth of the translation industry, there is a need for a new species of employees in almost every company we know. These are sales people and the…
Why should I sell Asian languages?
2 years ago
Gergana Toleva
Est. reading time: 3 min 30 sec
If you are the Executive Director of a translation company and one of your main goals is to continue and secure the well-being of all your employees along with maintaining…
Top 3 steps to add Asian languages to your portfolio
2 years ago
Gergana Toleva
Est. reading time: 3 min 20 sec
Truth to be told, while the industry is evolving and growth is something we are used to, the model of securing a successful lead flow into the company only by…
Marketing in China Uncovered
2 years ago
Gergana Toleva
Est. reading time: 6 min 50 sec
No-one can deny that at any moment during the last year and a half China is a hot spot. Pandemic or not, the country is an attractive opportunity for both…
The Enigma: SEO & Asia-Pacific
2 years ago
Gergana Toleva
Est. reading time: 18 min 40 sec
Authors: Don Shin (CEO at 1-StopAsia) & Gergana Toleva (Global Marketing Manager) Note: The article was first published at Multilingual Magazine in their Issue on Asia-Pacific in 2020. It has…
The importance of desktop publishing
2 years ago
Desi Tzoneva
Est. reading time: 5 min
It’s a given that we live in an increasingly globalized world with shrinking borders. In terms of language and translations, both are becoming very important components of doing business as…
How business should localize their promotions
2 years ago
Desi Tzoneva
Est. reading time: 7 min 40 sec
Culture is a critical component of who we are and this principle applies to every country in the world. This is why it is vital to acknowledge and understand your…
Globalization and translation go hand in hand
2 years ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
Globalization has been encouraging more interaction between people and cultures around the world, resulting in more demand for translation services. The same point is valid vice versa: if a company…
Asian Languages and the Automotive Industry
2 years ago
Nikol Haytova
Est. reading time: 2 min 30 sec
It is well known that the region of Asia Pacific makes up more than half of the world’s population. This is a region of fast economic growth and in recent…
Translation & the Stock Exchange Markets
3 years ago
Nikol Haytova
Est. reading time: 3 min
In the light of recent events, the crashing of stock exchange markets and halt of overall business development, there is one industry that is quite stable at the moment. The…
Top 5 tips for Fintech Translations for Asian countries
3 years ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
The financial technology, or fintech industry is revolutionizing the financial landscape in Asia. From the way we make and accept payments, to the financing of startups, or peer-to-peer lending, fintech…
E-commerce in China – a mission possible through localization
3 years ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
The e-commerce sector in the world, and particularly in Asia, is expanding at a rapid rate, raking in millions and billions in revenue. China is the world’s biggest e-commerce country…