Virtual networking: maintaining a relationship with clients and how the translation industry copes during this crisis?

In light of the recent events, humanity has to face a great number of difficulties. Due to the coronavirus outbreak, a lot of our daily routines had to be altered…

Localization through SEO in Asia: Episode: 3 Japan

If you have read or listened to our previous episodes about China and Korea’s search engines, you might have guessed that Japan, too, would have its own preferred search engine…

Localization through SEO in Asia – Episode 2: Korea

Ranked as having one of the world’s fastest internet connections, South Korea is famous for its high-speed internet connectivity and the fact that Wi-fi is ubiquitous within its borders, being…

Localization through SEO in Asia – Episode 1: China

Nowadays, Google is like an online encyclopedia. You can look for anything and everything online with only a few clicks. Of course, all brands are competing to be on the…

Localization and E-commerce strategy in India

India is one of the world’s emerging markets which is also home to a long history, vibrant culture and over one billion population. It is the land of opportunity! If…

5 key business manners you should get acquainted with when dealing with Asian people

As business professionals, we’re trained to notice and recognize advantageous and favorable situations on the market. It’s a fact that Asia is the fastest-growing economic region and the largest continental…

Different online chat applications across Asia and their popularity.

These days, there are a lot of online chat applications being used around the world. You’re probably familiar with WhatsApp, Facebook Messenger or others. In Asia, some of these apps…

Quality Definition: Key ingredient for a good partnership

I’ve been hearing about and discussing the evergreen topic of Quality in the translation and localization industry ever since I joined the industry 2 years ago. Having spent over 10…

What a nightmare! Translation and Localization of marketing materials in different languages

Any marketer has encountered a task at least once presenting a company to a foreign market. This is something we do on a daily basis in order to achieve our…

The Test of Time & Business: Keeping Your Head Above Water

In business, sinking is always a possibility, but swimming is a choice Why do people start businesses or become Entrepreneurs knowing that there’s a strong likelihood that they could fail?…

5 successful marketing strategies for Asia-Pacific region

Establishing a business within the Asian-Pacific region requires a high level of knowledge for the local markets and culture, unprecedented in any other part of the world.  We have previously…

Trends On Asian Languages Translations Summary Till July 2018 – Part 2

“This is PART 2 of the Trends in Asian translations summary up to July 2018.”   CHAPTER II – SOURCE LANGUAGES Asian languages as a Source language The situation with…

Trends On Languages Asian Translations Summary Till July.2018 – Part 1

“It is the beginning of August and with this comes the possibility to look back at half of 2018.” With going into the second half of 2018 it is a…

How to overcome the language barrier in international business

Language barriers can create insurmountable challenges for businesses’ overseas operations. How can they be surpassed in order for a reputable brand image and smooth communication to be established? Today’s global…

TOP 5 essentials on Social Marketing for translation companies

“How can a B2B company create a successful Social Media strategy to generate revenue and increase traffic?” Long gone are the days when Social Media platforms were used only for…

Trends and Predictions in Digital Marketing – 2018

“The latest trends in digital marketing for 2018 and how can they be implemented for a successful communication between businesses and their customers” Nowadays, no brand is bigger than its…

Localizing your slogan – is it the way to global success?

How can businesses expanding into new markets benefit from the translation and localization of their slogan? A slogan is one of the main differentiating points for businesses – it’s a…