How to overcome the language barrier in international business

Language barriers can create insurmountable challenges for businesses’ overseas operations. How can they be surpassed in order for a reputable brand image and smooth communication to be established? Today’s global…

TOP 5 essentials on Social Marketing for translation companies

“How can a B2B company create a successful Social Media strategy to generate revenue and increase traffic?” Long gone are the days when Social Media platforms were used only for…

Trends and Predictions in Digital Marketing – 2018

“The latest trends in digital marketing for 2018 and how can they be implemented for a successful communication between businesses and their customers” Nowadays, no brand is bigger than its…

Localizing your slogan – is it the way to global success?

How can businesses expanding into new markets benefit from the translation and localization of their slogan? A slogan is one of the main differentiating points for businesses – it’s a…