Korean Language Translation – Predictions for bright Future

In recent years, Korean pop culture, including music, movies, and TV dramas, has experienced new-found popularity in the West. Consequently, there has been an increased interest towards the Korean language…

Translation VS. Localization – what is the difference?

With the ongoing process of globalization, the days when the translation industry’s practices were limited to only communicating a text’s meaning from a source to a target language are behind…

What holds back businesses from succeeding in China?

China’s rapid economic growth over the past 30 years has had a significant global impact. Accounting for 18% of the world’s GDP in 2017, the Chinese economy has already surpassed…

Localizing your Social Media Content: What you need to know

With over 3 billion global users, social media has become an important part of communicating online and, as such, more and more businesses have integrated it into their marketing strategies.…

How the traveling and translation industries can be mutually beneficial

Despite the economic hardships of the past decades, the travel and tourism industries are continuously growing, and, in 2017, their total contribution to the GDP has been evaluated to be…

7 tips on how to sell better your translation services

The translation industry is a highly competitive field, and as such, it can be difficult to stand out from other competitors and gain credibility. Nowadays, having good communication and language…

Glocalization – why global brands should think locally?

Why global businesses should focus on their localization strategies and what is the role of translation in establishing a brand’s presence internationally? The best tips for taking advantage of glocalization are here...

GDPR – What is it and what should we know about it?

How best to protect the autonomy of personal data in this new digital era has been an important issue, both in the political and business spheres. For translation companies, the…

Latest trends in the growing Chinese e-commerce market

China is the country with the most e-commerce activity in the world today. With an online consumer spend of $750 billion (2016), it has established its dominance over the Western…

9 Tips on How to Develop your translation Business

The translation industry has not only remained unaffected by economic recession, but it has also experienced growth despite events such as the worldwide financial crisis. As businesses are looking to…

7 ways to avoid getting scammed in the translation industry

Translator scammers are, unfortunately, quite a common occurrence in today’s translation industry, especially with the rise of Internet communication. Their whole fraudulent scheme most often revolves around the use of…

How Transcreation Is Changing Marketing Globally

In today’s world of convergence and multi-platform business operations, 45.6% of US-based businesses are looking to enter into new markets and expand existing operations overseas (42%).  With more and more…

Translation for Fashion eCommerce Businesses: Best Practices to Go Global

The Fashion eCommerce industry, expected to reach just under £29 billion in sales by 2022, is one of the fastest growing industries on the market. Similarly, in the US, the…

How Will Brexit impact the Translation industry?

On June 23, 2016, 52% of the British citizens decided they no longer want to be a part of the European Union. The Lisbon Treaty, which allows for every member…

5 Industries to benefit from language translation

In today’s globalized environment, it is common for businesses from different industries to interact with foreign investors and partners. Enterprises have realized the strategic importance of globalization and in 2016,…

How understanding the culture of the country can help you to localize

The process of localization generally refers to the adaptation of a product to suit a specific culture and its market. Localization and translation are part of the bigger process of…

Why Is Desktop Publishing Important for your corporate communication?

Nowadays, it is becoming increasingly important for businesses to be able to produce and distribute content in both online and print form, to reach a wide range of audiences. Two…

Translators and Interpreters in Conflict Zones

From the Stone Age to the two World Wars, all the way to Modern Warfare – conflict has existed since the beginning of time and, with it, the need for…

7 Tips on How to provide Quality Translation

Every translator knows that to be an excellent professional, it takes far more than simply learning a foreign language. The profession requires passion and love for the culture, tradition, and…

Video content translation: subtitling and voice-over

As you have probably established by now, the successful integration of a business within a foreign market depends to a large extent on a good marketing campaign. An efficient way…

The 2018 Olympics in Korea: business opportunities ahead

2018 has just begun but we are already looking forward to the upcoming Winter Olympic games, which will be hosted in South Korea this year. Given the magnitude of this…

The luxury industry: the importance of translation services in it

Shopping for goods, from everyday necessities to limited edition collectors’ items, has never been easier as it is today. With the spread of the Internet and social media, consumers can…

The Korean Wave in Europe

The Korean economy is the world’s 11th biggest one today, with a GDP of over 1,377 billion euros. The income per person in the country is two-thirds of America’s, and…

Spain – the future of Chinese global business relations

The Spanish economy has experienced significant growth in the past few years, making Spain Europe’s seventh biggest recipient of Chinese investment. With the drop of prices of oil, the favorable…

Doing business in Thailand

Referred to as the Gateway to Asia, Thailand has maintained its economic relations with Europe ever since the 15th century, when Vasco da Gama established the first European contact with…

Japanese Translation and localization for the Spanish market

The translation and localization services can be a key factor in establishing relations between countries with diverging cultures, languages, and traditions. Today, we take a walk in history to see…

Trends in Translation Software for 2018

Despite the uncertain future many businesses face in the light of recent global events, the translation software and machine translation market continue to expand and develop. What’s more – it…

Mobile localisation – why does your business need it?

t the end of 2017, there is not a person within the developed world who doesn’t own a smartphone. We watch, exercise, shop, even eat with their help, and thus…

2017 – What happened in the Translation Industry – trends and news?

Translation industry trends are constantly changing as technology gives new opportunities. We observe with curiosity the industry trends so our partners and clients adapt to innovative business ideas that can…

What is different about localization for Asian languages?

Localization is the process of adapting а  product or content to a specific market and consumers. This process allows for Western businesses to establish their influence within Asian markets, and…