We all hear a lot about this topic on the News, and it has gotten almost everywhere — coronavirus is a fact all over the world. The red dots on…
Category: Archive
Korean Language Translation – Predictions for bright Future
In recent years, Korean pop culture, including music, movies, and TV dramas, has experienced new-found popularity in the West. Consequently, there has been an increased interest towards the Korean language…
Translation VS. Localization – what is the difference?
With the ongoing process of globalization, the days when the translation industry’s practices were limited to only communicating a text’s meaning from a source to a target language are behind…
What holds back businesses from succeeding in China?
China’s rapid economic growth over the past 30 years has had a significant global impact. Accounting for 18% of the world’s GDP in 2017, the Chinese economy has already surpassed…
Localizing your Social Media Content: What you need to know?
With over 3 billion global users, social media has become an important part of communicating online and, as such, more and more businesses have integrated it into their marketing strategies.…
How the traveling and translation industries can be mutually beneficial
Despite the economic hardships of the past decades, the travel and tourism industries are continuously growing, and, in 2017, their total contribution to the GDP has been evaluated to be…
7 tips on how to sell better your translation services
The translation industry is a highly competitive field, and as such, it can be difficult to stand out from other competitors and gain credibility. Nowadays, having good communication and language…
Glocalization – why global brands should think locally?
Why global businesses should focus on their localization strategies and what is the role of translation in establishing a brand’s presence internationally? The best tips for taking advantage of glocalization are here…
GDPR – What is it and what should we know about it?
How best to protect the autonomy of personal data in this new digital era has been an important issue, both in the political and business spheres. For translation companies, the…
Latest trends in the growing Chinese e-commerce market
China is the country with the most e-commerce activity in the world today. With an online consumer spend of $750 billion (2016), it has established its dominance over the Western…