Mastering the East: Strategies for App Store Optimization and Localization in Asia

The app market in Asia is a lucrative challenge for anyone who wants to expand their business and attract users from that region. Asia boasts some of the world’s largest…

Unlocking the Power of LAM and LLM: A Journey Through Asian Perspectives

ChatGPT was released to the world in November 2022. In a time frame of just over one year, we have seen incredible advances in artificial intelligence (AI), with multiple AI…

Zawgyi vs. Unicode: The Burmese Font Dilemma

Myanmar has had a tumultuous past. From colonialism to independence, to a coup and the closing of borders and now the reopening of international diplomatic ties. This history has certainly…

From Text to Screen and Beyond: Transforming Asian Media Across Formats for Global Audiences

Asian media globalization is a fact. There are countless examples of Asian films, series, books, music, and more that are taking the world by storm. But it’s not always easy…

The Role of Language in Asian Martial Arts

Martial arts has a deep and complex history with sumo wrestling’s roots dating back all the way to 23 AD in Japan. Since then, numerous forms of martial arts have…

Language and Localization in Packaging and Labeling for Export: Asian Market

As a business owner, you know full well how important the presentation of your products is to local markets. Beautiful packaging adds to your customers’ unboxing experience and can help…

Emotional Design in Asia Localization: China Case Study

Emotions are at the core of each human being. However, the way in which we feel, experience, and express our emotions differs across cultures and languages. This is where user…

Understanding the Accents of the Korean Language: A Complete Guide

For linguists and language enthusiasts, the Korean language is a linguistic treasure trove because of its distinctive script and rich history. Knowing the accents of the Korean language is an…

Tackling Idiomatic Expressions in Malay: A Translator’s Guide

The Malay language is made more flowery and beautiful through the use of idioms. However, Malay idioms are often difficult to translate due to sound, lexis, grammar, and style. In…

Linguistic Richness and Idioms of Lunar New Year: Vietnam Edition

If you find yourself in Vietnam for the first time around February 10th this year, you’ll be absolutely astounded by the festivities taking place. This is when the country begins…

Triumphs and Initiatives in Preserving Indigenous Languages Across Asia

Preserving Asian indigenous languages is a critical aspect of bolstering sustainability efforts. In fact, the United Nations General Assembly declared 2022-2032 as the International Decade of Indigenous Languages. The reason…

Bhashini – Bringing Different Indian Languages Together

India is a linguistically rich country, with 22 official languages and hundreds more that are unofficial. While around 50% of the population speaks Hindi and 10% speaks English, there is…

Japan’s Media Renaissance

Japan’s entertainment industry reached its heyday in the second half of the 20th century, followed by a slump as Korean media took over the continent and the world. However, Japan…

Gender Neutrality in Asian Languages: A Linguistic Analysis

As our world evolves, social forces continue to drive change. Among these is the need for inclusivity in how we address people in terms of gender. Because everyone has their…

Decoding Technical Jargon in Korean: A Translator’s Challenge

Korean technical translation is a major necessity for businesses that are looking to expand in that market. And there’s a good reason for this. Not only are technical translations necessary…

The Viral Rise of English Variants in the East

The Republic of Singapore is well-known as an island city-state, the smallest nation in Asia, which gained independence from Malaysia in 1965. A melting pot of cultures, it is a…

AI-Enhanced Content Moderation in Asian Language Social Media

It is expected that by the end of this year, almost 60% of social media users in the world will be based in the Asia-Pacific region. This growth is rising…

The Art of Hindi Language Video Subtitling: A Comprehensive Guide

An interesting fact about Hindi is that it is a language spoken in numerous countries other than India. While there are around 584.57 million native speakers and the language is…

Localization of Asian e-Learning Content: Meeting Educational Standards

The onset of Covid-19 ushered in a new era of learning. Schools, colleges, and universities around the world implemented study-from-home policies to continue students’ educational journeys while keeping them safe.…

Translating Traditional Asian Scripts for Modern Usage

The world of translation has a rich and intertwined history, with some claiming that it dates back to over 2,000 years before the common era (BCE) when the poem Gilgamesh…