The world wide web has become the world’s largest source of information. Much like a giant library with information that’s instantly accessible at the touch of a few keystrokes. According…
Category: Translation & Localization
Semantic Search in Asian Languages: Enhancing the User Experience
6 months ago
Desi Tzoneva
Est. reading time: 5 min 10 sec
Optimizing UX for Chinese Audiences: Insights and Strategies
7 months ago
Desi Tzoneva
Est. reading time: 4 min 20 sec
The massive size of the Chinese consumer market makes it attractive for Western companies to enter it. But entry is one thing. Once the legalities are in place, a whole…
WeChat’s Dominance in China: A Case Study
7 months ago
Desi Tzoneva
Est. reading time: 4 min 20 sec
Because much of Western social media such as Facebook, Instagram, Google, and YouTube are blocked from Chinese servers, the country’s tech and business giants essentially developed their own networks as…
Voice Assistants in Asian Languages: Adoption & Challenges
7 months ago
Desi Tzoneva
Est. reading time: 4 min 03 sec
The adoption of voice assistants is rapidly rising in the West. But what about on the Asian continent? With a rising middle class, a large population, a drive towards touchless…
Cybersecurity Translation in the Asian Context
7 months ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
Although the internet and world wide web are major sources of information and communication, they have also opened up pathways for malicious actors to take advantage of vulnerable or unsuspecting…
The Growing Relationship Between AI and the Japanese Language
8 months ago
Desi Tzoneva
Est. reading time: 4 min 31 sec
When OpenAI released the ChatGPT chatbot in November 2022, artificial intelligence (AI) became one of the most talked about topics in the world. The implications for organizations are enormous and…
Giants Mastering Localization in Asian Markets
8 months ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
Asia may be one continent but the sheer diversity it contains in terms of languages and culture, among others, is astounding. We may have one country such as India but…
Lost in “Localization”: Anime Edition
8 months ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
Anime is stylized Japanese animation that has taken the world by storm. With numerous titles being translated and localized for Western audiences, anime localization has become quite controversial. That’s partly…
Indonesian Literature Translation
9 months ago
Desi Tzoneva
Est. reading time: 4 min 30 sec
Japanese authors such as Haruki Murakami are well-known the world over for their captivating literature. Indeed, there are multiple Asian authors that have made it front and center on the…
Impact of Translation and Localization in the Asian iGaming Industry
9 months ago
Desi Tzoneva
Est. reading time: 5 min 20 sec
For anyone who has traveled to Macau, you will immediately notice all the massively-sized casinos offering gambling facilities to citizens from the region where gambling is not legally permitted. However,…
Language Services Need to Level Up
9 months ago
Mathijs Sonnemans
Est. reading time: 7 min 10 sec
Language services play a crucial role in connecting businesses with diverse audiences across linguistic and cultural barriers. However, the typical service that language service providers (LSPs) offer falls short of…
Breaking Down Barriers in Steel: The Vital Role of Japanese Translation
10 months ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
Just five years ago in 2017, Japan was the world’s second-largest steel exporter, exporting to over 130 global countries and territories. These exports are used in a broad range of…
Chinese and the Unified Medical Language System
10 months ago
Desi Tzoneva
Est. reading time: 3 min 10 sec
In medical terms in the English language, the term “cold” and “cold temperature” do not always mean the same thing. For example, although “cold” can mean “cold temperature”, it can…
AI and The Future of Korean Voice-Over Translation
12 months ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
As of December 2020, Netflix was said to have 3.8 million South Korean subscribers. This necessarily means translating and localizing video content for local audiences and as such, Korean voice-over…
Hindi Translation Services for the Textile Industry
1 year ago
Desi Tzoneva
Est. reading time: 4 min 35 sec
India has a highly prominent textile industry that is growing from strength to strength. Major global fashion brands have approached multiple textile mills and textile recycling service providers to help…
Renewable Energy Translation: A Way to the Vietnamese Market
1 year ago
Desi Tzoneva
Est. reading time: 4 min 35 sec
Over 25% of Vietnam’s total power capacity is from renewable energy sources. In addition to this, over the next 25 years, the local renewable market is expected to hit a…
The Benefits of Professional Korean Aerospace Translation
1 year ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
The benefits of accurate and timely Korean aerospace translation cannot be overstated. An incorrect translation or a minor mistranslation could have disastrous consequences. These can not only be costly and…
The Challenges of Chinese Pharmaceutical Translation
1 year ago
Desi Tzoneva
Est. reading time: 6 min 20 sec
Because China is a highly active market in the areas of life sciences and pharmaceutical development, Chinese pharmaceutical translation today is critical. The country is a growing consumer of medical…
Mobile App Localization in Asia: A Guide to Success
1 year ago
Desi Tzoneva
Est. reading time: 5 min 50 sec
When Western organizations seek to enter the Asian market through e-commerce stores or useful applications, one of the most important things that they will need to do is mobile app…
Nuances of Translating Humor and Sarcasm in Asian Languages
1 year ago
Desi Tzoneva
Est. reading time: 5 min 15 sec
With the growing transcendence of boundaries and cultures through increased cultural exchanges via television shows and movies as one example, translating humor has become a must in the translation industry.…