Hinglish – the rapidly spreading Indian phenomenon

As observed in many other countries, the English language is slowly altering the face of local languages due to its popularity and simplicity. While other nations merely add English loanwords…

Cultural differences: saying “no” in India – how to read between the lines

In this blog, we’re often writing about cultural differences and peculiarities – habits some cultures have adopted that some of us cannot even imagine. Today we are going to go…

India: Meeting spring with a splash of color

With spring just around the corner, we’re here to share with you an exceptional and colorful celebration of life and new beginnings in India. The Holi festival, held in India…

Localization and E-commerce strategy in India

India is one of the world’s emerging markets which is also home to a long history, vibrant culture and over one billion population. It is the land of opportunity! If…