It is expected that by the end of this year, almost 60% of social media users in the world will be based in the Asia-Pacific region. This growth is rising…
AI-Enhanced Content Moderation in Asian Language Social Media
5 months ago
Desi Tzoneva
Est. reading time: 4 min 05 sec
The Art of Hindi Language Video Subtitling: A Comprehensive Guide
5 months ago
Desi Tzoneva
Est. reading time: 4 min 15 sec
An interesting fact about Hindi is that it is a language spoken in numerous countries other than India. While there are around 584.57 million native speakers and the language is…
Localization of Asian e-Learning Content: Meeting Educational Standards
5 months ago
Desi Tzoneva
Est. reading time: 5 min 50 sec
The onset of Covid-19 ushered in a new era of learning. Schools, colleges, and universities around the world implemented study-from-home policies to continue students’ educational journeys while keeping them safe.…
Translating Traditional Asian Scripts for Modern Usage
6 months ago
Desi Tzoneva
Est. reading time: 4 min 00 sec
The world of translation has a rich and intertwined history, with some claiming that it dates back to over 2,000 years before the common era (BCE) when the poem Gilgamesh…
Why Do Other LSPs Need a Reliable Vendor in Times of Elections in the US?
6 months ago
Desi Tzoneva
Est. reading time: 3 min 40 sec
The US is a country that’s a melting pot of cultures and languages. Although there have been some movements to recognize English as the official language, no such decision has…
Diving Into the Blue Ocean: Harnessing the Power of SEO
6 months ago
Oscar Nogueras
Est. reading time: 4 min 20 sec
In the dynamic digital age, the confluence of translation and digital marketing has given rise to the specialized field of SEO translation. While not a novel concept, this linguistic service…
Semantic Search in Asian Languages: Enhancing the User Experience
6 months ago
Desi Tzoneva
Est. reading time: 5 min 10 sec
The world wide web has become the world’s largest source of information. Much like a giant library with information that’s instantly accessible at the touch of a few keystrokes. According…
Unleashing the Power of Influencer Marketing in the Asian Landscape
6 months ago
Desi Tzoneva
Est. reading time: 4 min 30 sec
A few years ago, we didn’t know what the term influencer meant because it didn’t exist. But celebrity endorsements have been around for many years. So, why shouldn’t brands take…
Optimizing UX for Chinese Audiences: Insights and Strategies
7 months ago
Desi Tzoneva
Est. reading time: 4 min 20 sec
The massive size of the Chinese consumer market makes it attractive for Western companies to enter it. But entry is one thing. Once the legalities are in place, a whole…
WeChat’s Dominance in China: A Case Study
7 months ago
Desi Tzoneva
Est. reading time: 4 min 20 sec
Because much of Western social media such as Facebook, Instagram, Google, and YouTube are blocked from Chinese servers, the country’s tech and business giants essentially developed their own networks as…
Voice Assistants in Asian Languages: Adoption & Challenges
7 months ago
Desi Tzoneva
Est. reading time: 4 min 03 sec
The adoption of voice assistants is rapidly rising in the West. But what about on the Asian continent? With a rising middle class, a large population, a drive towards touchless…
Cybersecurity Translation in the Asian Context
7 months ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
Although the internet and world wide web are major sources of information and communication, they have also opened up pathways for malicious actors to take advantage of vulnerable or unsuspecting…
The Growing Relationship Between AI and the Japanese Language
8 months ago
Desi Tzoneva
Est. reading time: 4 min 31 sec
When OpenAI released the ChatGPT chatbot in November 2022, artificial intelligence (AI) became one of the most talked about topics in the world. The implications for organizations are enormous and…
Giants Mastering Localization in Asian Markets
8 months ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
Asia may be one continent but the sheer diversity it contains in terms of languages and culture, among others, is astounding. We may have one country such as India but…
Lost in “Localization”: Anime Edition
8 months ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
Anime is stylized Japanese animation that has taken the world by storm. With numerous titles being translated and localized for Western audiences, anime localization has become quite controversial. That’s partly…
Why AI Will Make the Language Industry More Human Than Ever – If We Let It
8 months ago
Fabio Schmuki
Est. reading time: 7 min 15 sec
With all the fuss about ChatGPT and AI, you could be forgiven for thinking that translators and copywriters are facing certain extinction. But what do large language models (LLM) really…
Indonesian Literature Translation
9 months ago
Desi Tzoneva
Est. reading time: 4 min 30 sec
Japanese authors such as Haruki Murakami are well-known the world over for their captivating literature. Indeed, there are multiple Asian authors that have made it front and center on the…
Analysis and Dealing with Negative Feedback
9 months ago
Desi Tzoneva
Est. reading time: 6 min 10 sec
Receiving criticism about your product or service can be heartwrenching because you put so much effort into it. But it does sometimes happen that there is a glitch and your…
Impact of Translation and Localization in the Asian iGaming Industry
9 months ago
Desi Tzoneva
Est. reading time: 5 min 20 sec
For anyone who has traveled to Macau, you will immediately notice all the massively-sized casinos offering gambling facilities to citizens from the region where gambling is not legally permitted. However,…
Language Services Need to Level Up
9 months ago
Mathijs Sonnemans
Est. reading time: 7 min 10 sec
Language services play a crucial role in connecting businesses with diverse audiences across linguistic and cultural barriers. However, the typical service that language service providers (LSPs) offer falls short of…