Diving Into the Blue Ocean: Harnessing the Power of SEO

In the dynamic digital age, the confluence of translation and digital marketing has given rise to the specialized field of SEO translation. While not a novel concept, this linguistic service…

Semantic Search in Asian Languages: Enhancing the User Experience

The world wide web has become the world’s largest source of information. Much like a giant library with information that’s instantly accessible at the touch of a few keystrokes. According…

Unleashing the Power of Influencer Marketing in the Asian Landscape

A few years ago, we didn’t know what the term influencer meant because it didn’t exist. But celebrity endorsements have been around for many years. So, why shouldn’t brands take…

Optimizing UX for Chinese Audiences: Insights and Strategies

The massive size of the Chinese consumer market makes it attractive for Western companies to enter it. But entry is one thing. Once the legalities are in place, a whole…

WeChat’s Dominance in China: A Case Study

Because much of Western social media such as Facebook, Instagram, Google, and YouTube are blocked from Chinese servers, the country’s tech and business giants essentially developed their own networks as…

Voice Assistants in Asian Languages: Adoption & Challenges

The adoption of voice assistants is rapidly rising in the West. But what about on the Asian continent? With a rising middle class, a large population, a drive towards touchless…

Cybersecurity Translation in the Asian Context

Although the internet and world wide web are major sources of information and communication, they have also opened up pathways for malicious actors to take advantage of vulnerable or unsuspecting…

The Growing Relationship Between AI and the Japanese Language

When OpenAI released the ChatGPT chatbot in November 2022, artificial intelligence (AI) became one of the most talked about topics in the world. The implications for organizations are enormous and…

Giants Mastering Localization in Asian Markets

Asia may be one continent but the sheer diversity it contains in terms of languages and culture, among others, is astounding. We may have one country such as India but…

Lost in “Localization”: Anime Edition

Anime is stylized Japanese animation that has taken the world by storm. With numerous titles being translated and localized for Western audiences, anime localization has become quite controversial. That’s partly…

Why AI Will Make the Language Industry More Human Than Ever – If We Let It

With all the fuss about ChatGPT and AI, you could be forgiven for thinking that translators and copywriters are facing certain extinction. But what do large language models (LLM) really…

Indonesian Literature Translation

Japanese authors such as Haruki Murakami are well-known the world over for their captivating literature. Indeed, there are multiple Asian authors that have made it front and center on the…

Analysis and Dealing with Negative Feedback

Receiving criticism about your product or service can be heartwrenching because you put so much effort into it. But it does sometimes happen that there is a glitch and your…

Impact of Translation and Localization in the Asian iGaming Industry

For anyone who has traveled to Macau, you will immediately notice all the massively-sized casinos offering gambling facilities to citizens from the region where gambling is not legally permitted. However,…

Language Services Need to Level Up

Language services play a crucial role in connecting businesses with diverse audiences across linguistic and cultural barriers. However, the typical service that language service providers (LSPs) offer falls short of…

Resolving Complex Multilingual Feedback

The number of transnational companies is rising, creating many opportunities for economic and business growth. Access to a wide customer base in a location that is not limited to an…

Breaking Down Barriers in Steel: The Vital Role of Japanese Translation

Just five years ago in 2017, Japan was the world’s second-largest steel exporter, exporting to over 130 global countries and territories. These exports are used in a broad range of…

Chinese and the Unified Medical Language System

In medical terms in the English language, the term “cold” and “cold temperature” do not always mean the same thing. For example, although “cold” can mean “cold temperature”, it can…

Indonesian Media Localization: Strategies and Insights

Media localization is gaining significant traction in Indonesia. A country with thousands of islands and hundreds of languages. With strong internet proliferation, availability, and accessibility – local Indonesians are craving…

Automatic Transcription in Hindi: Challenges and Solutions

Many organizations across the world today are increasingly using automatic transcription to help speed up processes. We’ve all heard of Alexa and Siri for taking our instructions, but what about…