The massive size of the Chinese consumer market makes it attractive for Western companies to enter it. But entry is one thing. Once the legalities… Read More »Optimizing UX for Chinese Audiences: Insights and Strategies
Because much of Western social media such as Facebook, Instagram, Google, and YouTube are blocked from Chinese servers, the country’s tech and business giants essentially… Read More »WeChat’s Dominance in China: A Case Study
The adoption of voice assistants is rapidly rising in the West. But what about on the Asian continent? With a rising middle class, a large… Read More »Voice Assistants in Asian Languages: Adoption & Challenges
Although the internet and world wide web are major sources of information and communication, they have also opened up pathways for malicious actors to take… Read More »Cybersecurity Translation in the Asian Context
When OpenAI released the ChatGPT chatbot in November 2022, artificial intelligence (AI) became one of the most talked about topics in the world. The implications… Read More »The Growing Relationship Between AI and the Japanese Language
Asia may be one continent but the sheer diversity it contains in terms of languages and culture, among others, is astounding. We may have one… Read More »Giants Mastering Localization in Asian Markets
Anime is stylized Japanese animation that has taken the world by storm. With numerous titles being translated and localized for Western audiences, anime localization has… Read More »Lost in “Localization”: Anime Edition
With all the fuss about ChatGPT and AI, you could be forgiven for thinking that translators and copywriters are facing certain extinction. But what do… Read More »Why AI Will Make the Language Industry More Human Than Ever – If We Let It
Japanese authors such as Haruki Murakami are well-known the world over for their captivating literature. Indeed, there are multiple Asian authors that have made it… Read More »Indonesian Literature Translation
Receiving criticism about your product or service can be heartwrenching because you put so much effort into it. But it does sometimes happen that there… Read More »Analysis and Dealing with Negative Feedback