Having read many market researches and afterward developed a product that fits consumers around the world, at some point any business would want to reach… Read More »Building your business through Localization
Transcreation is highly used in marketing and promotional materials. In this globalization era, many businesses and brands are expanding not only within their countries but… Read More »The Challenge of Transcreation in Asian Languages
We’ve all asked about offers for various services in our daily routine. A situation that nobody is a fan of is when an offer is… Read More »The Essentials of a Quote
Any marketer has encountered a task at least once presenting a company to a foreign market. This is something we do on a daily basis… Read More »What a nightmare! Translation and Localization of marketing materials in different languages
The Philosophy Yinyang is a Chinese philosophy derived from Taoism (Daoism). Although its conceptual meaning has been interpreted differently by many school of thoughts, it… Read More »The Yin and Yang of Translation
Today we`re going to dive in deep in the meaning and importance of a particular ancient language – Sanskrit and why it is considered useful… Read More »Artificial Intelligence & Sanskrit – is it the lingua franca of ancient and modern?
Interpreting and translation are the two most common practices in the world of linguistics. Although they are closely related to each other, they share a… Read More »The similarities of interpreter and translator
You may have heard a conversation between an American-Spanish actor and his co-star in a movie, using English mix with Spanish or a news anchor… Read More »Code-Switching and its translatability
Nowadays, audiobooks are not only for the visually-challenged people anymore. It has become another means of self-improvement or entertaining for many people around the world… Read More »The comeback of audiobooks
It is undeniable that Chinese is one of the most universally spoken languages be it in China, Taiwan, Hong Kong, Singapore and more. Besides numerous… Read More »What’s the difference between Simplified and Traditional Chinese?