“How can a B2B company create a successful Social Media strategy to generate revenue and increase traffic?” Long gone are the days when Social Media platforms were used only for…
Asia on focus: Rainforest world music festival
“An Asian Summer Festival that speaks wonders trough music” Finally, the summer is here, the sun is shining outside, temperatures are rising and we catch ourselves daydreaming about new destinations…
Korean Language Translation – Predictions for bright Future
In recent years, Korean pop culture, including music, movies, and TV dramas, has experienced new-found popularity in the West. Consequently, there has been an increased interest towards the Korean language…
Translation VS. Localization – what is the difference?
With the ongoing process of globalization, the days when the translation industry’s practices were limited to only communicating a text’s meaning from a source to a target language are behind…
What holds back businesses from succeeding in China?
China’s rapid economic growth over the past 30 years has had a significant global impact. Accounting for 18% of the world’s GDP in 2017, the Chinese economy has already surpassed…
Localizing your Social Media Content: What you need to know?
With over 3 billion global users, social media has become an important part of communicating online and, as such, more and more businesses have integrated it into their marketing strategies.…
How the traveling and translation industries can be mutually beneficial
Despite the economic hardships of the past decades, the travel and tourism industries are continuously growing, and, in 2017, their total contribution to the GDP has been evaluated to be…
7 tips on how to sell better your translation services
The translation industry is a highly competitive field, and as such, it can be difficult to stand out from other competitors and gain credibility. Nowadays, having good communication and language…
Glocalization – why global brands should think locally?
Why global businesses should focus on their localization strategies and what is the role of translation in establishing a brand’s presence internationally? The best tips for taking advantage of glocalization are here…
GDPR – What is it and what should we know about it?
How best to protect the autonomy of personal data in this new digital era has been an important issue, both in the political and business spheres. For translation companies, the…
Latest trends in the growing Chinese e-commerce market
China is the country with the most e-commerce activity in the world today. With an online consumer spend of $750 billion (2016), it has established its dominance over the Western…
9 Tips on How to Develop your translation Business
The translation industry has not only remained unaffected by economic recession, but it has also experienced growth despite events such as the worldwide financial crisis. As businesses are looking to…
7 ways to avoid getting scammed in the translation industry
Translator scammers are, unfortunately, quite a common occurrence in today’s translation industry, especially with the rise of Internet communication. Their whole fraudulent scheme most often revolves around the use of…
How Transcreation Is Changing Marketing Globally
In today’s world of convergence and multi-platform business operations, 45.6% of US-based businesses are looking to enter into new markets and expand existing operations overseas (42%). With more and more…
Translation for Fashion eCommerce Businesses: Best Practices to Go Global
The Fashion eCommerce industry, expected to reach just under £29 billion in sales by 2022, is one of the fastest growing industries on the market. Similarly, in the US, the…
How Will Brexit impact the Translation industry?
On June 23, 2016, 52% of the British citizens decided they no longer want to be a part of the European Union. The Lisbon Treaty, which allows for every member…
5 Industries to benefit from language translation
In today’s globalized environment, it is common for businesses from different industries to interact with foreign investors and partners. Enterprises have realized the strategic importance of globalization and in 2016,…
How understanding the culture of the country can help you to localize
The process of localization generally refers to the adaptation of a product to suit a specific culture and its market. Localization and translation are part of the bigger process of…