Localization and E-commerce strategy in India
India is one of the world’s emerging markets which is also home to a long history, vibrant culture and over one billion population. It is… Read More »Localization and E-commerce strategy in India
Translation & Localization
Localization in Disney songs and why they stay in our heads for a lifetime
What is localization? A lot of people nowadays can’t tell the difference between translation and localization. It’s an understatement to say that those two things… Read More »Localization in Disney songs and why they stay in our heads for a lifetime
6 tips on translating a book with an Language Service Provider (LSP)
We often receive questions about translating large volumes, and to be honest, the best projects are the big ones. But managing a big translation project… Read More »6 tips on translating a book with an Language Service Provider (LSP)
Quality Definition: Key ingredient for a good partnership
I’ve been hearing about and discussing the evergreen topic of Quality in the translation and localization industry ever since I joined the industry 2 years… Read More »Quality Definition: Key ingredient for a good partnership
Building your business through Localization
Having read many market researches and afterward developed a product that fits consumers around the world, at some point any business would want to reach… Read More »Building your business through Localization
The Challenge of Transcreation in Asian Languages
Transcreation is highly used in marketing and promotional materials. In this globalization era, many businesses and brands are expanding not only within their countries but… Read More »The Challenge of Transcreation in Asian Languages
What a nightmare! Translation and Localization of marketing materials in different languages
Any marketer has encountered a task at least once presenting a company to a foreign market. This is something we do on a daily basis… Read More »What a nightmare! Translation and Localization of marketing materials in different languages
The Yin and Yang of Translation
The Philosophy Yinyang is a Chinese philosophy derived from Taoism (Daoism). Although its conceptual meaning has been interpreted differently by many school of thoughts, it… Read More »The Yin and Yang of Translation
Code-Switching and its translatability
You may have heard a conversation between an American-Spanish actor and his co-star in a movie, using English mix with Spanish or a news anchor… Read More »Code-Switching and its translatability
What’s the difference between Simplified and Traditional Chinese?
It is undeniable that Chinese is one of the most universally spoken languages be it in China, Taiwan, Hong Kong, Singapore and more. Besides numerous… Read More »What’s the difference between Simplified and Traditional Chinese?