The world wide web has become the world’s largest source of information. Much like a giant library with information that’s instantly accessible at the touch of a few keystrokes. According…
Author: Desi Tzoneva
Semantic Search in Asian Languages: Enhancing the User Experience
6 months ago
Desi Tzoneva
Est. reading time: 5 min 10 sec
Unleashing the Power of Influencer Marketing in the Asian Landscape
6 months ago
Desi Tzoneva
Est. reading time: 4 min 30 sec
A few years ago, we didn’t know what the term influencer meant because it didn’t exist. But celebrity endorsements have been around for many years. So, why shouldn’t brands take…
Optimizing UX for Chinese Audiences: Insights and Strategies
6 months ago
Desi Tzoneva
Est. reading time: 4 min 20 sec
The massive size of the Chinese consumer market makes it attractive for Western companies to enter it. But entry is one thing. Once the legalities are in place, a whole…
WeChat’s Dominance in China: A Case Study
7 months ago
Desi Tzoneva
Est. reading time: 4 min 20 sec
Because much of Western social media such as Facebook, Instagram, Google, and YouTube are blocked from Chinese servers, the country’s tech and business giants essentially developed their own networks as…
Voice Assistants in Asian Languages: Adoption & Challenges
7 months ago
Desi Tzoneva
Est. reading time: 4 min 03 sec
The adoption of voice assistants is rapidly rising in the West. But what about on the Asian continent? With a rising middle class, a large population, a drive towards touchless…
Cybersecurity Translation in the Asian Context
7 months ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
Although the internet and world wide web are major sources of information and communication, they have also opened up pathways for malicious actors to take advantage of vulnerable or unsuspecting…
The Growing Relationship Between AI and the Japanese Language
7 months ago
Desi Tzoneva
Est. reading time: 4 min 31 sec
When OpenAI released the ChatGPT chatbot in November 2022, artificial intelligence (AI) became one of the most talked about topics in the world. The implications for organizations are enormous and…
Giants Mastering Localization in Asian Markets
8 months ago
Desi Tzoneva
Est. reading time: 4 min 50 sec
Asia may be one continent but the sheer diversity it contains in terms of languages and culture, among others, is astounding. We may have one country such as India but…
Lost in “Localization”: Anime Edition
8 months ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
Anime is stylized Japanese animation that has taken the world by storm. With numerous titles being translated and localized for Western audiences, anime localization has become quite controversial. That’s partly…
Indonesian Literature Translation
8 months ago
Desi Tzoneva
Est. reading time: 4 min 30 sec
Japanese authors such as Haruki Murakami are well-known the world over for their captivating literature. Indeed, there are multiple Asian authors that have made it front and center on the…
Analysis and Dealing with Negative Feedback
9 months ago
Desi Tzoneva
Est. reading time: 6 min 10 sec
Receiving criticism about your product or service can be heartwrenching because you put so much effort into it. But it does sometimes happen that there is a glitch and your…
Impact of Translation and Localization in the Asian iGaming Industry
9 months ago
Desi Tzoneva
Est. reading time: 5 min 20 sec
For anyone who has traveled to Macau, you will immediately notice all the massively-sized casinos offering gambling facilities to citizens from the region where gambling is not legally permitted. However,…
Resolving Complex Multilingual Feedback
9 months ago
Desi Tzoneva
Est. reading time: 6 min 50 sec
The number of transnational companies is rising, creating many opportunities for economic and business growth. Access to a wide customer base in a location that is not limited to an…
Breaking Down Barriers in Steel: The Vital Role of Japanese Translation
10 months ago
Desi Tzoneva
Est. reading time: 4 min 40 sec
Just five years ago in 2017, Japan was the world’s second-largest steel exporter, exporting to over 130 global countries and territories. These exports are used in a broad range of…
Chinese and the Unified Medical Language System
10 months ago
Desi Tzoneva
Est. reading time: 3 min 10 sec
In medical terms in the English language, the term “cold” and “cold temperature” do not always mean the same thing. For example, although “cold” can mean “cold temperature”, it can…
Indonesian Media Localization: Strategies and Insights
10 months ago
Desi Tzoneva
Est. reading time: 4 min 36 sec
Media localization is gaining significant traction in Indonesia. A country with thousands of islands and hundreds of languages. With strong internet proliferation, availability, and accessibility – local Indonesians are craving…
Automatic Transcription in Hindi: Challenges and Solutions
10 months ago
Desi Tzoneva
Est. reading time: 5 min 00 sec
Many organizations across the world today are increasingly using automatic transcription to help speed up processes. We’ve all heard of Alexa and Siri for taking our instructions, but what about…
Vendor Management From a Vendor’s Perspective
10 months ago
Desi Tzoneva
Est. reading time: 6 min 00 sec
Vendor management was one of the hot topics at this year’s Globalization and Localization Association’s (GALA’s) Annual Conference held in Dublin on March 13, 2023. And if you missed the…
Language Processes for Korean Translation: A Case Study
11 months ago
Desi Tzoneva
Est. reading time: 4 min 35 sec
If you thought that when referring to a language process, we are talking about one’s cognitive ability to process language using memory, attention, and other cognitive functions together – you’d…
The Role of Vietnamese Language Annotation in AI and ML
11 months ago
Desi Tzoneva
Est. reading time: 5 min 00 sec
Language annotation has been a part of linguistics for many decades now, going back as far as the 1950s and even earlier. And with the continued development of technology such…