This year I attended the ATC Summit for the very first time, and I want to give you a newcomer’s perspective on the whole event.
I definitely have to start with the magnificent venue. The summit took place in the heart of Greenwich, at the Old Royal Naval College – the historical significance of the location includes giving birth to the Tudor monarchs, which was a perfect backdrop to an event filled with some of the titans in the UK translation industry.
The decision to have the exhibitors and the presentations in just one room was excellent and having been in the position of an exhibitor myself, I really appreciated this refreshing approach.
The speakers were captivating and had some very good insights. The first topic which caught my eye was on emphasizing the potential opportunity your local market holds. The presenters were explaining that we don’t always have to look overseas or to larger cities for business opportunities – with the right approach and know-how, one can build a successful business from a local customer base. This sentiment definitely warrants further exploration as I holds potential(depending on your business model and the particular service you offer), but if you are an LSP like us whose primary focus is to sell Asian language translation services to MLV’s, it won’t really apply.
Another great presentation at the ATC Summit was on setting up your business abroad. This was a presentation that was of particular interest to me since we have 10 offices in 6 different countries. The presentation was quite informative and confirms something we already knew when setting up our business abroad. DO YOUR RESEARCH! This is a decision which can make or break your company.
I can’t write a review of a UK-based summit and not mention the B-Word. It can’t be helped – Brexit is around the corner and everyone is holding their breath and wondering what will happen next. The ATC are taking Brexit very seriously and are gathering a team of professionals to navigate us through this major political shift. I’m very interested to see what they come up with.
I want to give a special acknowledgment to Jonathan Bowring, whose presentation on hiring and motivating staff was exemplary and extremely accurate, in my opinion. The way I see it, his approach is something that should be the standard in every company.
The most rewarding aspect of attending the ATC Summit 2019 was definitely meeting the amazing individuals I had the pleasure of seeing there. I returned back from the two days spent in Greenwich richer in knowledge, and above all, richer in friends.
In a few words, I saw the event as a complete success. I look forward to continuing to be a part of the ATC family and attending many more wonderful events!