{"id":9438,"date":"2019-10-01T13:00:56","date_gmt":"2019-10-01T13:00:56","guid":{"rendered":"https:\/\/www.1stopasia.com\/?p=9438"},"modified":"2023-11-14T14:49:46","modified_gmt":"2023-11-14T14:49:46","slug":"quality-definition-key-ingredient-for-a-good-partnership","status":"publish","type":"post","link":"https:\/\/www.1stopasia.com\/blog\/quality-definition-key-ingredient-for-a-good-partnership\/","title":{"rendered":"Quality Definition: Key ingredient for a good partnership"},"content":{"rendered":"

I\u2019ve been hearing about and discussing the evergreen topic of Quality in the translation and localization industry ever since I joined the industry 2 years ago. Having spent over 10 years in Sales, I\u2019ve learned a lot about being an efficient Sales Person. Now, as a Global Marketing Manager, I tend to analyze how I\u2019d proceed with this or that all the time – how I would approach a client and what I\u2019d do differently. A keyword that always popped up in my previous career and still does so in my current role is “Quality”. In this article, we\u2019ll explore the different angles to this \u201cQ\u201d word and how it relates to client relationships.<\/p>\n

Main issue: Expectations vs Reality<\/h2>\n

Turning a prospect into a client is hard work – and anyone that says different is either lucky or exceptionally good. Sometimes Sales People – in their desire to make things happen – promise the stars. That is where it all goes awry because the clients start to expect the stars.<\/p>\n

\u201cThe truth is there is no such thing as perfect quality. We all make mistakes.\u201d<\/div>\n

Solution: Be honest<\/h2>\n

What we can do is to meticulously define what quality means for the clients. Along with that, offer the service that best matches their requirements and be completely honest with them. Because honesty is the base as well as the glue that keeps relationships together!<\/p>\n

How it goes: Quality definition process<\/h2>\n

For the purpose of this article, we\u2019ll use some examples in order to explain the process:<\/p>\n

We need a test job done \u2013 translating from English to Korean – so we choose a company to complete it for us. We send them the text whose volume is about 200 words and the topic is quite common – a description of a product, as well as the producer, one of the product managers and a location. We\u2019ve got a nice-looking design and some awards badges the company has included in order to add some credibility to it all.<\/p>\n

\u201cIf you score 97\/100, but the client requires a 98\/100 and you didn\u2019t know the threshold in advance, that does not mean your company delivers poor quality translations. It means that you haven\u2019t defined the client\u2019s expectations properly.\u201d<\/div>\n

Scenario 1:<\/strong> The company takes on the assignment, processes it and then delivers it to you for assessment. You check the translation quality and it\u2019s very poor. You decide to not send them work anymore.<\/p>\n

Scenario 2:<\/strong> The Salesperson responsible gets in touch with you with a shortlist of questions: what is the target audience, could you point them to a reference website if possible, should names stay in the original(source) language, what should be done with the stamp text, etc. You wonder why they need that kind of information for a small 200-word sample translation, but you answer anyway. Along with the questions, the Salesperson asks you one more thing: what are the requirements to pass the test?
\nThe test is processed and all is well: the spotless result you expected is there!<\/p>\n

Partnership and Quality definition<\/h2>\n

\"QualityThe best foundation for a partnership is to be able to define what a client expects from you and your company and then offer them the type of service that will make it so their expectations are met. A simple Translation<\/a> Only (TO) service can be satisfactory for a client who has a skillful team of in-house editors. At the same time, refusing a job because it demands something you and your team aren\u2019t capable of doing well will earn you more trust than anything else. The next time you state \u201cWe can take on this task.\u201d, your client won\u2019t doubt that you\u2019ll get the job done and provide a good quality service.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve been hearing about and discussing the evergreen topic of Quality in the translation and localization industry ever since I joined the industry 2 years ago. Having spent over 10 years in Sales, I\u2019ve learned a lot about being an efficient Sales Person. Now, as a Global Marketing Manager, I tend to analyze how I\u2019d… Read More »Quality Definition: Key ingredient for a good partnership<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":10221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[217,111,220],"tags":[],"class_list":["post-9438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-and-localization","category-industry-related","category-business-and-marketing"],"acf":[],"yoast_head":"\nDefinition: Key ingredient for a good partnership - Pulse of Asia<\/title>\n<meta name=\"description\" content=\"I\u2019ve been hearing about and discussing the evergreen topic of Quality in the translation and localization industry ever since I joined the industry 2 years\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1stopasia.com\/blog\/quality-definition-key-ingredient-for-a-good-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Definition: Key ingredient for a good partnership\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve been hearing about and discussing the evergreen topic of Quality in the translation and localization industry ever since I joined the industry 2 years\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.1stopasia.com\/blog\/quality-definition-key-ingredient-for-a-good-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulse of Asia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/1StopAsia\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T13:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T14:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.1stopasia.com\/blog\/wp-content\/uploads\/2020\/02\/Quality-Definition-good-partnership.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gergana Toleva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@1stopasia\" \/>\n<meta name=\"twitter:site\" content=\"@1stopasia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gergana Toleva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/quality-definition-key-ingredient-for-a-good-partnership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/quality-definition-key-ingredient-for-a-good-partnership\\\/\"},\"author\":{\"name\":\"Gergana Toleva\",\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/#\\\/schema\\\/person\\\/a97c828d575a55d7701ce5fd3cb221d0\"},\"headline\":\"Quality Definition: Key ingredient for a good partnership\",\"datePublished\":\"2019-10-01T13:00:56+00:00\",\"dateModified\":\"2023-11-14T14:49:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/quality-definition-key-ingredient-for-a-good-partnership\\\/\"},\"wordCount\":640,\"publisher\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/quality-definition-key-ingredient-for-a-good-partnership\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Quality-Definition-good-partnership.jpg\",\"articleSection\":[\"Translation & Localization\",\"Industry Related\",\"Business & Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/quality-definition-key-ingredient-for-a-good-partnership\\\/\",\"url\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/quality-definition-key-ingredient-for-a-good-partnership\\\/\",\"name\":\"Definition: Key ingredient for a good partnership - 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