{"id":8213,"date":"2019-04-11T15:28:33","date_gmt":"2019-04-11T15:28:33","guid":{"rendered":"https:\/\/www.1stopasia.com\/?p=8213"},"modified":"2023-11-14T14:00:53","modified_gmt":"2023-11-14T14:00:53","slug":"the-difference-between-translation-transcreation-and-what-transcreation-is","status":"publish","type":"post","link":"https:\/\/www.1stopasia.com\/blog\/the-difference-between-translation-transcreation-and-what-transcreation-is\/","title":{"rendered":"The Difference Between Translation and Transcreation, and what Transcreation is"},"content":{"rendered":"<h2>What\u2019s the difference between Transcreation and Translation? Are they pretty much the same? I\u2019ll tell you!<\/h2>\n<p><strong>Transcreation<\/strong> (literal break down of the word) = Translation and Recreation<\/p>\n<p>This article will break down the differences between Translation and Transcreation in a quick and simple way that anyone could understand. And by the end of this article, you will have a basic understanding of what Transcreation is.<\/p>\n<h2>The Difference Between Translation and Transcreation<\/h2>\n<div class=\"atrticle-link right\">See what other services we offer for Asian languages<a href=\"https:\/\/www.1stopasia.com\/translation-services\/\" target=\"_blank\" rel=\"noopener\">Check It Out<\/a><\/div>\n<p>Translation is taking a text and translating it into the desired language.<\/p>\n<p>Transcreation is different. It\u2019s when you take a text and refashion it in a creative way in which it says the same thing as the original text but in a way that the target audience could grasp the same message.<\/p>\n<h2>What Does a Transcreator Do?<\/h2>\n<p>A Transcreator takes the content and dresses it up for the target audience or market. Another way of putting it is, they take the content and adapt it so that it has a strong impact and relates to who it\u2019s being serviced for, while still maintaining the same spirit of the original content. They deliver the same message but in a different package that the receiver would accept and comprehend.<\/p>\n<h2>Good &amp; Bad Transcreation<\/h2>\n<p>An example of good &amp; bad Transcreation in the form of a scenario would be:<\/p>\n<p><strong>Good:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8215 alignleft\" src=\"https:\/\/www.1stopasia.com\/wp-content\/uploads\/2018\/09\/the-difference-between-translation-and-transcreation.jpg\" alt=\"The Difference Between Translation And Transcreation\" width=\"300\" height=\"252\" \/>A company wants to expand internationally. So they take their slogan which is in their language, and instead of having it translated word for word, they would instead take the slogan and have it expressed or \u201ctranscreated\u201d in a way that the locals of the country it\u2019s being serviced for would relate to, while at the same time keeping the same cadence and motive of the original slogan.<\/p>\n<p><strong>Bad:<\/strong><\/p>\n<p>An example of bad transcreation is when a company takes their slogan and has it translated word for word into the language of the target audience. The reality is, it\u2019s bound to mean something entirely different in a majority of the 50 or so countries the company is using the slogan in. And this could end up being something really bad, depending on the language.<\/p>\n<h2>Conclusion<\/h2>\n<p>That\u2019s it! You now have a basic concept and understanding of what <a href=\"https:\/\/www.1stopasia.com\/transcreation-and-copywriting\/\">Transcreation<\/a> is and how it differs from Translation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the difference between Transcreation and Translation? Are they pretty much the same? I\u2019ll tell you! Transcreation (literal break down of the word) = Translation and Recreation This article will break down the differences between Translation and Transcreation in a quick and simple way that anyone could understand. And by the end of this article,&hellip;&nbsp;<a href=\"https:\/\/www.1stopasia.com\/blog\/the-difference-between-translation-transcreation-and-what-transcreation-is\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">The Difference Between Translation and Transcreation, and what Transcreation is<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":10259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[217,218,111],"tags":[],"class_list":["post-8213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-and-localization","category-project-management-and-technology","category-industry-related"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Difference Between Translation and Transcreation<\/title>\n<meta name=\"description\" content=\"This article will break down the differences between Translation and Transcreation in a quick and simple way that anyone could understand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1stopasia.com\/blog\/the-difference-between-translation-transcreation-and-what-transcreation-is\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Difference Between Translation and Transcreation, and what Transcreation is\" \/>\n<meta property=\"og:description\" content=\"This article will break down the differences between Translation and Transcreation in a quick and simple way that anyone could understand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.1stopasia.com\/blog\/the-difference-between-translation-transcreation-and-what-transcreation-is\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulse of Asia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/1StopAsia\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T15:28:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T14:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.1stopasia.com\/blog\/wp-content\/uploads\/2020\/02\/the-difference-between-translation-and-transcreation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gergana Toleva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@1stopasia\" \/>\n<meta name=\"twitter:site\" content=\"@1stopasia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gergana Toleva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/the-difference-between-translation-transcreation-and-what-transcreation-is\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/the-difference-between-translation-transcreation-and-what-transcreation-is\\\/\"},\"author\":{\"name\":\"Gergana Toleva\",\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/#\\\/schema\\\/person\\\/a97c828d575a55d7701ce5fd3cb221d0\"},\"headline\":\"The Difference Between Translation and Transcreation, and what Transcreation is\",\"datePublished\":\"2019-04-11T15:28:33+00:00\",\"dateModified\":\"2023-11-14T14:00:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/the-difference-between-translation-transcreation-and-what-transcreation-is\\\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/the-difference-between-translation-transcreation-and-what-transcreation-is\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/the-difference-between-translation-and-transcreation.jpg\",\"articleSection\":[\"Translation &amp; 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