{"id":4953,"date":"2018-06-18T23:20:19","date_gmt":"2018-06-18T23:20:19","guid":{"rendered":"https:\/\/www.1stopasia.com\/?post_type=blog_post&p=4953"},"modified":"2025-05-19T07:34:58","modified_gmt":"2025-05-19T07:34:58","slug":"translation-vs-localization-what-is-the-difference","status":"publish","type":"post","link":"https:\/\/www.1stopasia.com\/blog\/translation-vs-localization-what-is-the-difference\/","title":{"rendered":"Translation vs. Localization: What\u2019s the Difference?"},"content":{"rendered":"

With the ongoing process of globalization, the days when the translation industry\u2019s practices were limited to only communicating a text\u2019s meaning from a source to a target language are behind us. The new economic and business landscapes have demanded for new, more elaborate services to be incorporated into the practice of language service providers, to better accommodate their customers. As a result, localization has been developed on the foundations of translation, going one step further by adapting the message to fit a certain targeted locale. Indeed, translation and localization are two similar, intertwined practices, but there are some distinguishable differences which need to be considered when crafting the right business strategy for global expansion.<\/p>\n

Factual vs. Original<\/h2>\n

Translation entails the communication of meaning of a text from a source language to a target language. In order to do so, translators must adhere to the facts of the source-text, ensuring that their meaning remains unchanged when converted to the target language. That\u2019s why human, and not machine translation, remains the most reliable when it comes to getting the grammar, syntax, and context of the text right. Language service providers are, therefore, required to have a good understanding of both the source and target languages, to produce an accurate translation.<\/p>\n

Localization, on the other hand, is focused on providing original, rather than factual content, which is relatable and can effectively engage the target audience. What localization focuses on is adapting the translated message for a specific local market, by keeping the same meaning but making it more comprehensible for the target audience. It requires sufficient knowledge of the stylistic and technical requirements of the target language and research into what the customers\u2019 expectations and brand loyalties are.<\/p>\n

Accurate vs. Authentic<\/h2>\n

\"TranslationTranslation\u2019s purpose is to produce content that is accurate and which does not stray away from the original text. It is not concerned with any of the cultural differences between the two languages, nor with the expectations of the target customers, which is why the process requires less time and low level of engagement between translator and customer.<\/p>\n

Localization is concerned with ensuring that the content is not only accurately translated, but also authentic and fitting for the market. It requires sufficient knowledge of the stylistic and technical requirements of the target language and research of what the customers\u2019 expectations and brand loyalties are. Localization refers to content that is personalized and that can resonate with the customer. This process is beneficial for companies aiming to integrate within a foreign market and stand out amongst their competitors.<\/p>\n

When to use which?<\/h2>\n

Keeping in mind the main differences between the two services, whether you are going to benefit more from translation or localization depends on the type and purpose of your content, on your target audience, and on the goals you have set for your business.<\/p>\n

Translation is suitable for:<\/h2>\n