{"id":11571,"date":"2021-06-21T07:00:20","date_gmt":"2021-06-21T07:00:20","guid":{"rendered":"https:\/\/www.1stopasia.com\/blog\/?p=11571"},"modified":"2025-05-19T07:20:30","modified_gmt":"2025-05-19T07:20:30","slug":"top-3-steps-to-add-asian-languages-to-your-portfolio","status":"publish","type":"post","link":"https:\/\/www.1stopasia.com\/blog\/top-3-steps-to-add-asian-languages-to-your-portfolio\/","title":{"rendered":"Top 3 steps to add Asian languages to your portfolio"},"content":{"rendered":"

Truth to be told, while the industry is evolving and growth is something we are used to, the model of securing a successful lead flow into the company only by inbound MKT is not enough anymore. And while some time ago, skillful PMs were enough to secure a steady sales income, currently, we observe this might not be the case. That is why we have to be as creative as possible in our sales approach, when it comes to successfully selling our services.<\/p>\n

In this article we\u2019ve chosen to list 3 steps we think are essential when you want to add Asian languages to your portfolio.<\/p>\n

Here is the time to make a stand and answer the main question: why sell Asian languages<\/span>?<\/p>\n

Statistics speaks for itself<\/span>: some of the top economies in the world are there, developing countries, huge populations, vast markets and a major language barrier with many of the countries. If you are an LSP that works in the B2B sphere, then your clients will surely turn towards Asian markets at a certain point.<\/p>\n

And with that matter tackled, let\u2019s go straight for the initial step!<\/p>\n

Define your clients\u2019 needs<\/h2>\n

This is something you might hear from every marketer out there and you may think it is generic advice. The thing is – it is not! Defining your client\u2019s needs is the very first step of going forward. Why?<\/p>\n

If you don\u2019t know what your client wants, how are you supposed to find the advantages of your product that will benefit them?<\/p>\n

Let\u2019s use an example:<\/strong> can you name\/describe 3 things your product solves for your top clients?
\nIf the answer is no, then it is time to put some work into this. After all this is what our services do – solve the problems of your clients.
\nDevelop a client\u2019s persona – define who they are, where you can find them, what they need from you and how your product\/services will help them achieve it.
\nOnce you get there, think about how to fit Asian languages into their picture, so it can get them to the goals they want to achieve.<\/p>\n

Learn Asian languages specifics<\/h2>\n

\"addYou might wonder if you need this but believe us – you do! Asian languages have certain specifics when handling them and knowing your product gives you a better opportunity to sell it.
\nBeing competent builds trust and saves you time in clarifying the client\u2019s projects prior to sending them to your chosen vendor. If the company you decided to partner with is as good as it looks, they\u2019d be able to provide you with some training on how to sell better. After all, if you sell more, they\u2019ll have more work, right?<\/p>\n

Choose the right partner<\/h2>\n

As essential as your own services are, we know that in our industry diversity of products in each company depend on the right vendors that compliment your own products and team capabilities. So when you\u2019ve already established that you\u2019d like to go further and start offering Asian language services to your customers, the most important thing you have to do is to conduct proper market research.
\nCheck the available companies but don\u2019t stop there. Be through about the information you gather. It is not enough for the translation companies to have a very nice website only.<\/p>\n

Here are a few things we\u2019d recommend you to check:<\/p>\n