{"id":10054,"date":"2020-01-16T13:00:53","date_gmt":"2020-01-16T13:00:53","guid":{"rendered":"https:\/\/www.1stopasia.com\/?p=10054"},"modified":"2023-11-14T15:11:11","modified_gmt":"2023-11-14T15:11:11","slug":"filipino-and-localization-challenges","status":"publish","type":"post","link":"https:\/\/www.1stopasia.com\/blog\/filipino-and-localization-challenges\/","title":{"rendered":"Filipino and localization challenges"},"content":{"rendered":"

The Philippines definitely sounds like an exotic holiday destination, as there\u2019s a lot to discover in the archipelago’s nature and culture. What about their language practices? There are close to 190 languages and dialects in the Philippines archipelago, depending on the method of classification. Although the famous Tagalog is the language spoken in Manila and some nearby regions, the official languages are actually Filipino and English. Basically, Filipino\u2019s foundation is Tagalog, but it also includes words from other Philippine languages, as well as borrowed words from English, Spanish, etc)<\/p>\n

The official languages of the Philippines and their users
\nMore than a quarter of the Philippines\u2019 population speaks Filipino as their first language, and more than half of the population have it as their first or second one. Filipino is part of the Austronesian language family, and its complex verbal and grammatical systems are a result of it being influenced by languages such as Chinese, English, Spanish and even Arabic. Since the government made Filipino the official language, it\u2019s the preferred language in schools, literature, news, and television.<\/p>\n

Taglish<\/h2>\n

As expected, in a country with a lot of different languages and dialects, they often get mixed by the population. Taglish is a language of its own that is a mix between Tagalog (the base, or \u201cmatrix\u201d language) and English (the language inserted in the base language sentence). It should be noted that Taglish has its own grammatical rules. This is most apparent when an English word is conjugated using Tagalog affixes.<\/p>\n

Example of Taglish:<\/h2>\n

English<\/strong>
\nA: Where do you want to have lunch?<\/em>
\nB: I want to try the food at the new restaurant.<\/p>\n

Taglish<\/strong>
\nA: Saan mo gustong mag-lunch?<\/em>
\nB: Gusto kong i-try ‘yung food sa bagong restaurant.<\/p>\n

Is Filipino localization needed in the Philippines?<\/h2>\n

\"FilipinoAs we already said, although English is an official language and is commonly used in many instances, Filipinos still use Filipino in their daily lives. Filipinos share that Tagalog (and any other Philippine languages) seem quite unusual to them when used in electronic devices or services. ATM interfaces in the archipelago are in English, and so are all the road signs. Nonetheless, localization is needed. It\u2019s a good practice, aimed at preserving the local language and at the part of the population that isn\u2019t acquainted with the basics of English. If a market is aimed at as many Filipinos as possible, then it’s a good idea for them to localize.<\/p>\n

Localization in Tagalog<\/h2>\n

A lot of translators working with Tagalog say that it\u2019s a challenging language. Although it shares some similarities with English, it still has its own way to surprise you.<\/p>\n

The Tagalog and English languages share an identical punctuation system and emphasize things in the same way, which makes translation seem like a walk in the park. However, although Tagalog possesses three genders (masculine, feminine and neutral), pronouns are not gender-assigned. The language uses the pronoun \u201csiya\u201d meaning \u201cthat person\u201d, which completely eliminates the meaning of gender that you might have put in your English sentences. In addition to that, there are also a tremendous amount of Tagalog words that can\u2019t be literally translated. For example, the word “kilig” refers to the giddy feeling a person experiences when he\/she is happy or excited, usually because of something romantic. It’s the perfect description to what you feel when you see the person you like, or when you imagine meeting your favorite celebrity.<\/p>\n

Although some words may seem strange, unnatural or not understandable when translated to Filipino, it may sound too informal if too many words are left untranslated, which would make it sound more like Taglish. As translators, it\u2019s also our role to carefully choose which words should be translated<\/a> or not, to aid the readers’ understanding of the text. This is why, in order to become a translator with English and Tagalog, you\u2019ll need to have in-depth knowledge of both languages, as well as a professional attitude and to have spent long years of practice in the area.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Philippines definitely sounds like an exotic holiday destination, as there\u2019s a lot to discover in the archipelago’s nature and culture. What about their language practices? There are close to 190 languages and dialects in the Philippines archipelago, depending on the method of classification. Although the famous Tagalog is the language spoken in Manila and… Read More »Filipino and localization challenges<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":10174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[217,222,228],"tags":[],"class_list":["post-10054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-and-localization","category-languages-of-asia","category-filipino-tagalog"],"acf":[],"yoast_head":"\nFilipino and localization challenges - Pulse of Asia<\/title>\n<meta name=\"description\" content=\"The Philippines definitely sounds like an exotic holiday destination, as there\u2019s a lot to discover in the archipelago's nature and culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.1stopasia.com\/blog\/filipino-and-localization-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filipino and localization challenges\" \/>\n<meta property=\"og:description\" content=\"The Philippines definitely sounds like an exotic holiday destination, as there\u2019s a lot to discover in the archipelago's nature and culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.1stopasia.com\/blog\/filipino-and-localization-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulse of Asia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/1StopAsia\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T13:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T15:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.1stopasia.com\/blog\/wp-content\/uploads\/2020\/02\/Filipino-localization.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikol Haytova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@1stopasia\" \/>\n<meta name=\"twitter:site\" content=\"@1stopasia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikol Haytova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/filipino-and-localization-challenges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/filipino-and-localization-challenges\\\/\"},\"author\":{\"name\":\"Nikol Haytova\",\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/#\\\/schema\\\/person\\\/b906a4aa26cc4ba290f083e314516224\"},\"headline\":\"Filipino and localization challenges\",\"datePublished\":\"2020-01-16T13:00:53+00:00\",\"dateModified\":\"2023-11-14T15:11:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/filipino-and-localization-challenges\\\/\"},\"wordCount\":681,\"publisher\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/filipino-and-localization-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Filipino-localization.jpg\",\"articleSection\":[\"Translation & Localization\",\"Languages of Asia\",\"Filipino\\\/Tagalog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/filipino-and-localization-challenges\\\/\",\"url\":\"https:\\\/\\\/www.1stopasia.com\\\/blog\\\/filipino-and-localization-challenges\\\/\",\"name\":\"Filipino and localization challenges - 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