Networking at the Annual LocWorld Conference
This year’s Localization World conference was held in Tokyo, Japan from April 13-15, 2016 and was represented by our Founder and CEO, Don Shin. Aimed to bring together professionals who are engaged in the business of adapting products and services to an international audience, it is very fitting that this year’s global conference was held in the country that pioneered the global gaming industry. Filled with high-caliber presentations, panel discussions and networking gatherings over the span of 3 days, attendees were able to familiarize themselves with the global marketplace through an assortment of sessions.
Our CEO had the honor to lead a presentation on West Meets East-Innovations by Asian Internet Companies, exploring various business models implemented by global companies in different cultural markets. Rather than simply translating websites and brochures, Don Shin suggested that businesses should make proper adjustments to areas such as channels of communication and user interface designs based on local customs and culture. Although it is crucial to be confident in one’s own business model, he emphasized that the opinions of local market players are just as important and should never be omitted in order to succeed in foreign markets.